Project Overview
Client
Vendome
Location
Tel Aviv, Israel
Industry
Deliverables
Fashion, Clothing
UI/UX, Web Development, SEO
“I don’t know where to begin, but I truly enjoyed working with the team. They are a serious and professional digital agency, providing some high-quality e-commerce web development and design services. I thank the team for keeping my project on track!”
Christiana,
COO, Vendome
Project Execution
The Problem
Vendome’s existing eCommerce site was severely outmoded, facing a high cart abandonment rate. It required a complete revamp with a robust store infrastructure and an array of added features to boost the Digital Customer Experience (DCX). The project also required remodeling the UI/UX design, providing multi-lingual support, analyzing behavioral biometrics of the existing customers, and enabling catalog management and cart optimization. The biggest challenge was to identify a Shopify theme that would match the brand’s unique requirements. On top of that, the project was running on a tight budget and deadline.
The Solution
Our website designers and Shopify experts worked in collaboration to build a high-performing eStore design and performed theme integration at the earliest. We first tested the back-end system to make inventory and catalog management easy for the client. The original website needed to be in Hebrew with multi-lingual support, so we added the English version of the website and also integrated dynamic sections and snippets. We then added the required payment gateway methods that suited the monetization model of Vendome. Once all was done, our digital transformation agency worked on the content and ranking to make it SEO-rich.
Goals and Objectives
Vendome partnered with our eCommerce app development company to reimagine their digital presence with a key focus on their online business. The goal was to build a secure infrastructure with added features to boost the digital customer experience.
Optimized UX
Enhancing customer engagement through an updated user interface.
Improved Functionality
Reducing cart abandonment rates via a smoother checkout.
Streamlined Backend
Creating an efficient catalog and inventory management system.
Multilingual Support
Supporting Hebrew and English for broader accessibility.
Enhanced SEO
Increasing online visibility with optimized content and SEO strategies.
Our eCommerce Optimization Approach
Once we were done analyzing the market and competition, we created a six-month plan for eCommerce store optimization, content creation, and SEO. The plan focussed on distinct parts:
-
1
Site Speed
Minimize load times by compressing images, optimizing scripts, and leveraging caching.
-
2
UI/UX
Focus on an intuitive design, clear navigation, and an appealing layout to improve user engagement.
-
3
Mobile Optimization
Ensure a responsive design that works seamlessly across all devices.
-
4
Checkout Process
Reduce cart abandonment by adding guest checkout options and minimizing steps.
-
5
Product Catalog
Streamline catalog with clear categorization, up-to-date stock levels, and real-time synchronization.
How We Made it Work
Discovery and Planning
Our eCommerce app development team conducted an in-depth analysis of Vendome’s market positioning, audience, and competitors. A detailed roadmap was created to address the UI/UX, multilingual support, and catalog organization.
Design and Development
Using Shopify, we designed a theme aligned with Vendome’s brand and integrated crucial features, including multilingual support, secure payment gateways, and an optimized cart experience.
Content Optimization
We crafted SEO-friendly product descriptions, category texts, and policy pages to boost the store’s search engine visibility. This also includes writing keyword-rich meta tags and descriptions for different website pages.
Testing and Launch
The feature-packed, high-performing store was launched on the set date after passing through different quality assurance tests. The store underwent rigorous usability, security, and performance testing to ensure a smooth launch.
Technology Stack
The technologies and tools we used to help Vendome stand out in the global eCommerce landscape include:
Figma
UI/UX Design
After Effects
Digital Effect
Framer
Design Tool
React
Development
Node JS
Development
Shopify
eCommerce Platform
Google Analytics
SEO Tool
Final Results
Website Speed
Reduced loading time by 20%, improving user experience.
SEO Rankings
Achieved top 10 positions for 10 targeted keywords.
Customer Engagement
Increased session duration by 10%.
Conversion Rate
Boosted checkout conversions by 20%.
Forms Filled
200+ contact forms filled out per month.
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