Project Overview

Industry

Real estate, builder

Deliverables

SEO, SMO, and content marketing

“We just want to thank you for all the efforts you put in our content, website, and social media marketing. You were extremely helpful and knowledgeable in marketing our real estate company. Thank you for bearing with us and adjusting with the changing demands!”

Alexander

COO, JLPL

About JLPL


With 1250+ acres of developed and under-developed projects, JLPL is one of the largest real estate developers in North India. It is among the fastest growing RERA-approved companies, currently providing luxury spaces to 8500+ families. Since 1995, JLPL has been adding value to lifestyle with some special improvements and additions in North India.

Project Execution

The Problem

As we looked into their website and social media profiles, they were lacking a solid digital presence. JLPL was also having negative reviews online, which were affecting its online reputation. There were no ORM (online reputation management) and SEO (search engine optimization) plans in place to generate more organic and paid traffic. Thus, getting started from scratch was challenging as everything required special efforts.

The Solution

After carefully analyzing the market, the competitors, and the online reputation of JLPL, we planned a clear SEO and ORM strategy. Before running a digital marketing campaign, we started optimizing JLPL’s website with the right content and location-specific keywords. This helped them build brand awareness and spread the word. Later, paid marketing campaigns were carried out to quickly boost the traffic rate.

Innovative Design & Development Process

Discussion

Content and marketing ideas were discussed with the client.

Examination

Surveys and audits were conducted to analyze the website.

Execution

The ideas were implemented to execute the marketing plan.

Optimization

The search engine ranking was optimized using Google Analytics.

Conclusion

Once the SEO was done, tests were performed to track the results

How We Made it Work

Research

The first thing our team of marketers did was carrying out a detailed market analysis and then finalizing an execution plan. This was done to create suitable strategies for ORM and SEO. Later, execution was done while keeping the plan in mind.

Strategy

Earlier, JLPL used a consolidated approach with all the properties and content under the same landing page, which wasn’t effective as the audience lacked clarity. We created a strategy to separate the projects and promote them through various marketing channels.

Execution

The execution plan included different marketing hacks to build a better brand and improve the reputation. This was done by creating meaningful content for web and social media. Also, paid campaigns were carried out to generate instant results.

Technology Stack

The technologies and tools we used to create and optimize the marketing strategy for JLPL

Google Analytics
web analytics
Search Console Tool
web service
Moz
SEO Tool
Trello
Management Tool
Basecamp
Project Management
Ahrefs
software suite
Grammarly
AI Assistance
ScrapeBox
Harvest URL's

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