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Experience
Innovate
Engineer
Accelerate
Project Overview
Industry
Real estate, builder
Deliverables
SEO, SMO, and content marketing
“We just want to thank you for all the efforts you put in our content, website, and social media marketing. You were extremely helpful and knowledgeable in marketing our real estate company. Thank you for bearing with us and adjusting with the changing demands!”
Alexander
COO, JLPL
Project Execution
The Problem
As we looked into their website and social media profiles, they were lacking a solid digital presence. JLPL was also having negative reviews online, which were affecting its online reputation. There were no ORM (online reputation management) and SEO (search engine optimization) plans in place to generate more organic and paid traffic. Thus, getting started from scratch was challenging as everything required special efforts.
The Solution
After carefully analyzing the market, the competitors, and the online reputation of JLPL, we planned a clear SEO and ORM strategy. Before running a digital marketing campaign, we started optimizing JLPL’s website with the right content and location-specific keywords. This helped them build brand awareness and spread the word. Later, paid marketing campaigns were carried out to quickly boost the traffic rate.
Innovative Design & Development Process
Discussion
Content and marketing ideas were discussed with the client.
Examination
Surveys and audits were conducted to analyze the website.
Execution
The ideas were implemented to execute the marketing plan.
Optimization
The search engine ranking was optimized using Google Analytics.
Conclusion
Once the SEO was done, tests were performed to track the results
How We Made it Work
Research
The first thing our team of marketers did was carrying out a detailed market analysis and then finalizing an execution plan. This was done to create suitable strategies for ORM and SEO. Later, execution was done while keeping the plan in mind.
Strategy
Earlier, JLPL used a consolidated approach with all the properties and content under the same landing page, which wasn’t effective as the audience lacked clarity. We created a strategy to separate the projects and promote them through various marketing channels.
Execution
The execution plan included different marketing hacks to build a better brand and improve the reputation. This was done by creating meaningful content for web and social media. Also, paid campaigns were carried out to generate instant results.
Technology Stack
The technologies and tools we used to create and optimize the marketing strategy for JLPL
Google Analytics
web analytics
Search Console Tool
web service
Moz
SEO Tool
Trello
Management Tool
Basecamp
Project Management
Ahrefs
software suite
Grammarly
AI Assistance
ScrapeBox
Harvest URL's
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There's no shortage of remarkable ideas, what's missing is the will to execute them.
