Project Overview
Client
JLPL (Janta Land Promoters Ltd.)
Location
Mohali, Punjab, India
Industry
Real estate and property development
Deliverables
SEO, SMO, ORM, graphic designs, and content marketing
"At JLPL, we would like to thank the SoftProdigy team for marketing and promoting our real estate business on the web, social media, and other platforms. You have been extremely helpful when it comes to planning and executing SEO, ORM, social media, and content. Again, thank you for bearing with us and successfully catering to our demands and business goals."
Kulwant Singh,
Director, JLPL
Project Execution
The Problem
Despite being a leading real estate developer known for its large-scale residential, commercial, and industrial projects in North India, JLPL was struggling with its online presence and reputation. Their social media profiles were lacking user engagement and interactions. The company was dealing with negative reviews online that were affecting its online reputation. On top of that, JLPL’s website had a low SEO ranking, backed by outdated content, non-responsive web design, and slow-loading speed.
The Solution
Since there were no marketing plans in place, we started with researching the real estate market to help the client expand their online reach through targeted marketing campaigns. The plan was to first optimize the website with location-specific keywords, build brand awareness, and then spread the word. Subsequently, we wanted to carry out paid marketing campaigns to quickly boost the traffic rate.
Goals and Objectives
JLPL partnered with SoftProdigy to expand their online reach through targeted digital marketing campaigns. The aim was to improve brand engagement, drive more leads, and generate greater sales on the web, social media, and other online platforms.
Boost Brand Awareness
Build JLPL’s brand identity on social media and enhance audience engagement.
Improve SEO Rankings
Boost visibility on search engines for real estate-related keywords in the target region.
Content Development
Position JLPL as an industry expert through informative blogs, engaging content, and interactive social media posts.
Enhance Visual Appeal
Develop aesthetically appealing and brand-aligned graphics to maintain a consistent online presence.
Lead Generation
Attract high-quality leads from popular online platforms.
Our Marketing Approach
After carefully analyzing the market and competition, we created a six-month plan for SEO, SMM, ORM, content creation, and graphic design. The plan was broken down into distinct phases:
-
1
Keyword Research
Identified gaps in keywords, audience demographics, and content relevance. Targeting 50 high-traffic real estate keywords to attract search traffic. SEO Optimization: Enhanced on-page SEO for 5+ key pages, including meta tags, descriptions, and backlinking strategies.
-
2
Content Strategy
Outlined a content plan that included topics on industry trends, real estate tips, and project insights. Rewrote website content to boost organic traffic.
-
3
Social Media
Increased post frequency to 5 times per week and launched 3 major campaigns over six months.
-
4
Visual Branding
Designed a cohesive set of graphics and visuals to enhance JLPL’s social media posts and website. Created 50+ custom graphics, including carousels, banners, and infographics.
How We Made it Work
Discovery and Goal Setting
Our team started by meeting with JLPL’s stakeholders to understand their primary objectives, target audience, and brand positioning. We conducted in-depth research on JLPL’s competitors and market trends to identify opportunities and set performance benchmarks.
Strategy Development
We identified the most relevant keywords for JLPL’s target audience, focusing on both short and long-tail keywords related to real estate in North India. Then our marketers carefully crafted a content calendar outlining themes, blog topics, and social media content aimed at engaging and informing prospective clients.
Execution and Optimization
We optimized JLPL’s website for search engines, enhancing meta tags, alt texts, and overall site speed to improve ranking potential. Produced SEO-friendly blog posts and engaging social media content, including infographics, client testimonials, and industry insights.
Monitoring and Analysis
By utilizing Google Analytics, social media insights, and SEO tools, we tracked KPIs and measured each campaign’s performance. Provided JLPL with weekly reports detailing progress on SEO rankings, engagement metrics, lead generation, and other critical KPIs.
Feedback and Improvement
We conducted a full review of all KPIs at the end of the campaign to assess achievements and identify areas for improvement. Our team gathered feedback from JLPL’s team to understand their satisfaction and refine strategies for future digital marketing initiatives.
Technology Stack
The technologies and tools we used to create and optimize the marketing strategy for JLPL:
Google Analytics
web analytics
Search Console Tool
web service
Moz
Tracking Tool
Trello
Communication Tool
Basecamp
Project Management
Ahrefs
software suite
Grammarly
AI Assistance
ScrapeBox
Harvest URL's
Final Results
Post Impressions
500,000+ post impressions per month.
Lead Conversions
Over 20 lead conversions per month.
Forms Filled
200+ forms filled out per month.
Facebook Likes
2,000+ Facebook page likes per month.
Instagram Engagement
35% increment in followers within 3 months.
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