Project Overview

Client

Ninjacart

Location

Bengaluru, India

Industry

Agritech, Food, and Supply Chain

Deliverables

Web Design, Development, and SEO

“Building a new platform to solve supply chain problems isn’t easy, especially when you have no technical expertise. Luckily, SoftProdigy helped us transform our supply chain operations in ways we hadn’t imagined. From enhancing visibility with real-time data integration to automating complex logistics and SEO optimization, their solutions were both innovative and effective. Thanks for supporting our mission to empower farmers and retailers alike.”

Thirukumaran Nagarajan,

CEO, Ninjacart

About Client


As one of the largest and fastest-growing fresh produce supply chain platforms in India, Ninjacart connects food producers with restaurants, retailers, and other service providers. They play a pivotal role in curbing the problems faced by farmers, including distribution inefficiency, price risk, receipt of late payments, and information asymmetry. They also help retailers get over the problems of getting low-quality produce, high prices, and the hassle of going to the market every day. Equipped to move 1,400 tons of perishables every day from farms to businesses in less than 12 hours, Ninjacart targets the food wastage associated with traditional supply chains by connecting these parties through a robust digital platform.

Project Execution

The Problems

Creating supply chain visibility, simplifying demand planning, and moving the business to the cloud were some key requirements of the project. The client was looking for digital solutions to manage the supply in real-time and create hassle-free collaboration for all parties through an open logistics structure. This required building an innovative platform that would be able to oversee and track multiple farmers, their produce, and OEE (Overall Equipment Effectiveness). However, the challenge was to ensure the Product Lifecycle Management for reduced time to market and easy process management. This means fixing multiple repositories, AG Grids, and complex codes along the way. On top of everything, their existing platform’s database was inaccessible by search engines and was not even indexed.

The Solution

After auditing the existing system, we started working on the frontend development to conceptualize the client's ideas through a clear deployment plan. For demand planning, we brought connected processes, ML, and AI into action. This helped us make provisions for supply and demand monitoring, inventory management, ordering, and forecasting. We provided a single system for inbound and outbound process management. Then we allowed sophisticated analysis of data, process execution support, and root cause analysis. Insights into the data were provided through descriptive names, definitions, and tabs to boost website performance and reduce downtime. Also, we provided for third-party logistics management, freight orders management, and in-transit goods management. Once the development and testing part was settled, we performed SEO for better search engine rankings.

Goals and Objectives

Ninjacart collaborated with SoftProdigy to build a powerful platform designed and modernized the fresh produce supply chain like never before. The main objectives of the project were to:

Goal Image

Create Transparency

Enable visibility at every stage for efficient tracking and demand planning.

Goal Image

Enable visibility at every stage for efficient tracking and demand planning.

Integrate AI-driven insights and real-time monitoring for supply and demand.

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Enhance UX

Ensure a seamless trading experience both locally and nationally.

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Improve SEO

Boost website performance and increase search visibility.

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Automate Operations

Streamline warehouse management, logistics, and collaborations.

Our Digital Transformation Approach

After carefully analyzing and identifying the challenges, our software development company crafted a systematic approach to address Ninjacart’s unique business needs. There were several key aspects of the digital transformation project:

  • 1

    Synchronized Production

    Coordinated the production process to enhance efficiency and effectiveness.

  • 2

    Operational Efficiency

    Automated warehouse management, enabled collaboration via simplified field operations management.

  • 3

    Inventory Management

    Integrated AI and deep learning for dynamic inventory and demand forecasting.

  • 4

    Supply Chain Visibility

    Implemented a platform for real-time tracking, aiding efficient demand planning.

  • 5

    Business Collaboration

    Implemented an open logistics network for hassle-free collaboration between suppliers and retailers.

How We Made it Work

Market Research and Planning

Our digital transformation agency first conducted competitor analysis, so that we could devise a clear roadmap to integrate demand planning and real-time cloud visibility.

Design and Development

We utilized frameworks and tools like React and Node.js for the platform’s development, creating a robust frontend and backend structure with a focus on performance and scalability.

Automation and Optimization

Our team implemented automation for warehouse and logistics management and connected open logistics networks for seamless collaboration between farmers and retailers.

Quality Assurance

We ran the scalable and agile operations with cloud MES and then synchronized the production process. Tests were conducted to kill the bugs and optimize the platform for search engines.

Search Engine Optimization

Lastly, our digital marketing agency executed targeted SEO strategies to enhance the website ranking and accessibility. These strategies include optimizing keywords, content, and performance for increased visibility.

Technology Stack

The set of technologies and tools we used to develop solutions for Ninjacart include:

Figma
UI/UX Design
Trello
Management Tool
React
Development
Node Js
Back-End Tool
PHP
Web Development
Wordpress
Host And Build Websites
Magento
ECommerce Platform
.Net
Open Source Platform
Shopify
ECommerce Platform
Python
Programming Language

Final Results

Result Image

Supply Chain Efficiency

Improved response time by 20% with enhanced visibility and real-time inventory management.

Result Image

User Engagement

Reduced bounce rate by 25% through faster loading and improved UI/UX.

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SEO Rankings

Achieved top 10 search rankings for multiple supply chain-related keywords.

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Operation Automation

Enabled a scalable, cloud-based logistics network for streamlined management across the supply chain.

Result Image

Customer Engagement

Increased session duration by 25%, demonstrating better user interaction.

Conclusion


SoftProdigy’s comprehensive solutions empowered Ninjacart to create a quantifiable, scalable platform for efficient fresh produce supply chain management. By leveraging automation, real-time data integration, and SEO optimization, Ninjacart is now positioned to support farmers and retailers more effectively, contributing to a more reliable food supply system. Reach out to SoftProdigy to explore how we can enhance your digital transformation journey.

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