Using Keyword Research for App Store Optimization Services: A Guide

Do you want the best result from App Store Optimization services? Then get your keyword research game strong. But before this, you should know about App Store Optimization and why we use it.

What is App Store Optimization?

App Store Optimization, also known as ASO, is a popular digital marketing strategy. It allows the App Store Optimization agency to optimize your mobile apps. It leads to improved visibility, which drives higher ranking and conversions.

ASO works similar to SEO (Search Engine Optimization). The latter improve the online visibility of websites, whereas ASO focuses on app stores like Google Play and App Store. So, if you have built a robust, feature-rich, you need App Store Optimization services to draw the attention of online users.

Apple’s App Store and Google’s Play Store are two popular app stores across the globe with millions of mobile apps. Hence, it is easier to get lost in the crowd. Therefore, optimizing your app is crucial to stand out from your competitors. Today, we will explain the role of keyword research in App Store Optimization.

How to get keyword research right for your App Store Optimization services?

Besides the name and description of your app, keywords are another excellent ranking factor for optimizing your apps. So, let us learn everything about keyword research for ASO. But what exactly is keyword research?

Keyword research refers to finding the relevant phrases that describe your niche. In simple words, these are the words your potential customers use when searching for products and services online.

For instance, you have a mobile app development company. And to rank your mobile app on app stores, you can use keywords like “best mobile app development services.” You have to follow this idea in your App Store Optimization services.

  • Using keywords on Google Play and Apple Store

While keywords are important for App Store and Google Play, how you use them differs on both platforms. The App Store has a designated keyword field to add keywords up to 100 characters. The best thing is online users cannot see the keywords you use for App Store Optimization services.

On the contrary, Google Play does not have the option to add keywords privately. However, it allows the App Store Optimization agency to add keywords in the title and description of the app.

Now is the right time to find out how to get keyword research right for ASO. Below, we have explained everything you need to know.

  • A complete guide to conducting keyword research for App Store Optimization

Most people live with the misconception that keyword research is about using some words and phrases. But this is not the truth. The process involves the methodical usage of keywords. There are various steps in ASO, and we have explained the top ones below.

  1. Brainstorming

The first step to doing keyword research is brainstorming ideas. In this, your potential App Store Optimization agency will put down as many keywords as you can. If we go by numbers, it can be hundreds or thousands. The keywords you use should match your niche and its features. And include keyword variations like long-tail keywords and one-word keywords.

If you are targeting online users in a specific location, go for language-specific keywords. Moreover, try to localize your app page to reach users across the globe. Consider these questions when finding the relevant keywords for your App Store Optimization services.

  • What are the most important features and functionalities of your app?
  • What keywords and phrases does your audience use to search for services similar to your mobile app?
  • What problems can your app solve?
  1. Check out your competitors

If your app is not based on a unique idea, it is crucial to know what your competitors are doing. For this, look at their app and the keywords used. You can get inspired by their successes and learn from their mistakes to improve your App Store Optimization services.

Note:* You should never copy your competitors’ strategy. It is just for your reference.

  1. Sorting and analysis of keywords

Now that you have a list of relevant keywords, it is the right time to sort and analyze keywords. In the first step, we made a list of hundreds or thousands of keywords. It is not easy to use them all. So, group synonyms and similar keywords in each group. Besides this, divide the keywords based on factors like relevancy to your app, competition, and search traffic.

If any keyword is irrelevant to your app and its feature, immediately discard them. Otherwise, such keywords can impact the success of your App Store Optimization services.

  1. Balancing between difficulty and search volume

As mentioned, search volume and difficulty are the key factors when choosing suitable keywords. The former tells you about the number of people using a particular keyword for a search. On the other hand, difficulty refers to the competition for a keyword.

In general, high traffic generating keywords have a lot of competition in search engines. In simple words, many businesses have already optimized their apps using these keywords and vice-versa for keywords with a low traffic volume. If you wish to get desired results from your App Store Optimization services, create a balance between search volume and competition.

Therefore, search for keywords that ensure high traffic with low competition.

In closing

With these steps, you can make the most of your keyword research for App Store optimization services. But this will not be enough. You should test and track the performance of your keywords regularly. It helps you measure the success of your ASO. Plus, you can make changes in your strategy if required.

If you are searching for a reliable App Store Optimization agency, get in touch with SoftProdigy. We have years of experience delivering top-notch ASO services.


  1. How many keywords should I use for an iOS app?

Apple offers a keyword field that allows you to add up to 100 characters. However, it is recommended to use five to ten keywords.

  1. What is keyword stuffing?

Keyword stuffing is a mistake people make when doing keyword research. It involves when you use way too many keywords than needed. As a result, it affects your marketing efforts.