Magento-theme for Your E-commerce: Making the Right Choice

Have you ever wondered what attracts online users to a particular e-store? What helps them decide whether to stay on that e-commerce site or leave? Of course, fast page loading, high performance, and features are the primary deciding factors. But what catches their attention is the attractive theme and design of the website. After all, it is the first thing they see when browsing your site. 

Now you must be thinking, what if my website landing page fails to attract customers’ attention? In that case, you may lose your potential customers because if your visitor does not find your e-commerce interesting, they will skip to the next option. The benefits of a well-designed theme are not constrained to making your website eye-catchy. With the perfect website theme, you can boost the user experience as well. 

Currently, Magento is the most preferred platform when it comes to creating e-commerce sites. It is an open-source platform and comes with thousands of themes, templates, features, and extensions that allow developers to build dynamic websites. But to ensure the top-grade performance of your e-commerce store, it is crucial to choose the most suitable theme for it. 

When you hire the best Magento developer in India, they will guide you throughout the development process. However, it is good to know how to pick the perfect Magento theme for your digital store. Let us dive straight into it. 

  • What does it take to choose the perfect Magento theme in 2021? 
    If you have decided to create your online store using Magento, here are the things you must consider when choosing a Magento theme. 
    • Layout and template – The first thing you need to consider when choosing a Magento theme is the perfect layout and template. Based on your business goals and needs, you need to choose between a standard design and a stylish one. If you find yourself stuck in making the right choice, hire a certified Magento developer in India to seek expert guidance. As a thumb rule, always select a Magento theme that is trendy. 
    • Customization – When it comes to developing your business website, a one-size-fits-all option is not reliable. It is because every enterprise has specific goals and needs. Therefore, if you want your needs to be fulfilled, look for customization in your Magento theme. Customization flexibility allows you to design an e-commerce store that goes well with your preferences and customers’ demands. 
    • Loading speed – As per the study by Google, the loading speed of web pages plays an essential role in improving conversion rate. It says that nearly 53% of online users leave the website if it takes more than three seconds to load. Thus, go for a lightweight Magento theme that ensures a smooth user experience while attracting more customers. 
    • Better compatibility with browsers – If you want your e-commerce business to stand out among competitors, make sure your customers have a better experience. Besides providing them with a customized and fast-loading website, a Magento theme must work well with various browsers. People use numerous browsers to search for products and services, such as Safari, Firefox, Chrome, etc. It means the theme to choose for your Magento store needs to work well with all browsers. 
    • Responsiveness to mobile devices – As per Statista, around 54.8% of organic traffic that businesses receive comes from mobile devices. It is more than half the traffic, which you wouldn’t want to lose. So, your website needs to be responsive to mobiles. Therefore, you should pick a Magento theme that is easily accessible to mobile devices. Please remember, the dependency on mobile devices for buying products and services will increase in the future. 
    • SEO-friendly – Magento has the best built-in SEO functionality than most of the e-commerce platforms out there. If you create your online store with Magento, Google will notice it anyway. However, your search engine ranking will depend on how you build links and code. For this reason, your preferred Magento theme should come with built-in SEO features to boost your traffic and online ranking. 

We can understand, with numerous Magento themes, it is a real challenge to make a decision. Therefore, if you need the perfect theme for your e-commerce, you must consider these factors while evaluating its performance and compatibility with your Magento version. Even after this, if you fail to decide, hire a dedicated Magento developer in India

If you are searching for a reliable company that houses dedicated Magento developers in India, get in touch with SoftProdigy. Our experts have years of experience in delivering top-notch Magento development services.