Google Ads VS Adroll Ads: Why Google Ads Aren’t Always Enough?

You are probably here reading this article because you are exploring various options to market your business. Right? We welcome you here to an article that is going to focus on the comparison of Google Ads and AdRoll Ads! Come and join us to learn further!

Google Ads

Google Ads is an online advertising platform that is developed by Google. You can create online ads to reach people who are interested in the products and services that you offer. With Google Ads, you can promote your business, sell products & services, raise awareness, and increase traffic to your website.

Businesses make an average income of $2 for every $1 they spend in AdWords. (Source)

This platform came into existence in October 2000 as Google Adwords, but in the year 2018, it was renamed as Google Ads.

Remarketing in Google Ads consists of static images, animated images, videos, responsive ads, and text ads that find their place on Google Display and Google Search Network. Remarketing involves use of special tracking code to place cookies on the browsers of people who are visiting your website.

Why advertise on Google?

Google receives 3.5 billion queries a day. (Source)

63% of people said they’d click on a Google Ad. (Source)

It is the most used search engine and a good number of companies use Google Ads to promote their respective businesses. Here are a few dominant reasons why you should advertise on Google!

1. Google Ads Work Faster Than SEO

Both Google Ads and SEO are search engine marketing strategies that are targeting towards generating more traffic and leads. But then, Google Ads work much faster than SEO because:

(1) You can focus on multiple keywords at a single point of time.

(2) The campaign can be turned on/off as per your requirements

(3) Your ads get immediate visibility.

2. Increases Brand Awareness

With Google Ads, you can tell people about your brand apart from getting website traffic, clicks, and conversions.

3. Campaign Strategy Creation As Per Demographics

You can create a campaign strategy as per the user’s demographics and include only that part of the audience that you wish to target. This feature will give you precise yet remarkable results.

4. Measure Your Performance Consistently

Google Ads help you measure the performance of the campaign and lets you know the exact status of the campaign. You can get clear answers for questions like:

• Who clicked on the ad?
• How many leads have been generated?
• What is the bounce rate of the page?

AdRoll Ads

AdRoll Ads have been providing a good number of online advertising options to businesses and these are best known for retargeting plans. Adroll Ads work with advertising partners like Facebook Exchange, Google, Yahoo, and Microsoft. And with this, you can reach 98% of the sites on the Internet.

Speaking of ROI, AdRoll retargeting customers earn $10 for every $1 spent on average. (Source)

AdRoll is an official Facebook partner and is one of the easiest platforms to retarget customers on Facebook.

Let us now know the reasons why AdRoll ads are popular amongst marketers!

1. Create Lifetime Customer Value

AdRoll ads help you create lifetime customer value by making them aware throughout their journey of purchase. These ads help you increase sales and gain the loyalty of customers.

2. Compatible With Facebook

As mentioned, AdRoll has a major advantage over AdWords because it can display advertisements on Facebook. It maximizes your audience reach and also increases the engagement rate since advertising on such platforms exhibits results daily.

3. Create A Seamless Customer Experience

AdRolls integrate easily with eCommerce platforms, email, and marketing automation, reporting tools, etc. This feature helps to create a seamless customer experience.

4. Dynamic Ads

AdRoll dynamic ads allow you to show customized ads based on the previous searches of the customers. As a result, people are more likely to click on dynamic ads rather than static ads.

Why Google Ads aren’t always enough?

Having talked about Google Ads as well as AdRoll Ads, we will now discuss why Google Ads aren’t always enough. Here are the reasons!

(1) Google Ads Are Expensive

Google Ads are expensive, especially when you have a limited budget. Consequently, this does not suit every marketer.

(2) Stiff Competition

Every marketer uses Google Ads to promote their products and services. It is highly competitive and small businesses may sometimes lose their share in the market.

(3) Narrow Reach As Compared To Adroll Ads

Google Ads are just restricted to Facebook whereas AdRoll Ads are displayed on platforms like Facebook.

But it does not mean that you should skip considering Google Ads. If you contact Google AdWords expert at SoftProdigy, they will help you set up the best possible ad campaigns to ensure high success rate for your business. We are a Google AdWords certified company who have been helping organizations across the globe in obtaining the desired results with our services.

Make your online presence felt!