Every mother deserves love and appreciation throughout the year and on Motherâ€™s Day, everyone desires to put a little extra effort to make them feel special. Giving them treat, buying gifts for them, or doing something special for them, every effort counts. It has been reported that people are not only buying gifts for moms, theyâ€™re buying gifts for every type of mom in their life.
The idea is not to just put amazing efforts for only your mother but to shower every woman with gratitude and gifts.
In this digital era, everybody loves to find gifts and order online. This made the Motherâ€™s Day an opportune time for every e-commerce business. According to Search Engine Journal, Americans spend $21.2 billion on Motherâ€™s Day vs $12.5 billion on Fatherâ€™s Day. So, is your e-commerce business ready to capture the sales on the main spending days of the year?
If not then pull your socks now! Donâ€™t just leave it for the last minute as you will lose the number of customers in a blink of an eye. Here, in this blog post, you will find the custom e-commerce solutions to get you started in the right directionâ€”but you have to act fast.
Get Started Early
Whatever you are planning to do, get it started soon!
If you donâ€™t have a website or it is under construction then push your development team to make it live. There are many E-commerce development platforms like Joomla, Magento, Drupal, Opencart, WordPress, etc. available today for different sorts of businesses.
Choose one and go with it to get the maximum ROI. Make sure your website is user-friendly so that users can easily find what they are looking for and add the products in the cart without any confusion. Providing multiple payment options attracts the customers.
Offer a Variety of Possibilities
Donâ€™t just limit your business to the online e-commerce website! Try to offer a variety of easy possibilities to your audience so that they can access your online store.
One such option is having an online application available for both the Android and iOS users. If you already have one then go for the app store optimization services offered by online marketers. This would improve the visibility of your application and get you more organic downloads.
Change the Look and Feel
It is always a good idea to make some design changes on your website on special occasions. If you havenâ€™t done any such thing yet then start with this Motherâ€™s Day celebration. Add banners wishing â€œHappy Motherâ€™s Dayâ€ along with your offerings to make this day extra special.
There are many website designers in India available to get this done more efficiently. The idea is to make your website dedicated to get more sales this Motherâ€™s Day and make happy customers by providing discounts and offers.
Build Your Marketing Strategy
Without having a marketing goal, your efforts are incomplete. On Motherâ€™s Day, do whatever it takes to achieve nothing but the best. The best you can go with the targeted ICO campaigns. These campaigns would target the audience and tap the right market by various strategies which include SEO, PPC, and Social Media etc. This type of marketing does not only focus on generating leads but also for converting those leads and retaining them for long run. To accomplish this successfully, it is always advisable to avail the best ICO marketing services by online marketing providers.
E-commerce industries are experiencing steady growth and in the coming years, the growth with more business is expected. Going with custom e-commerce and marketing solutions dedicatedly on special occasions is like icing on the cake. So, grab these opportunities before your competitors do. Best of luck!