Mashable has recently confirmed that Yahoo has finally said goodbye to its on-demand streaming service Yahoo Screen after two years. The Sunnyvale, Calif.-based tech company launched a revamped Screen in 2013 hoping to compete with other streaming giants in the industry. In 2014, it started aiding originals. The whole platform featured 1000 hours of content, starting from Saturday Night Live clips to slate of programs including the sixth season of former NBC comedy Community.
The screen has been challenged by Yahoo into the field on digital video, comparatively expensive and increasingly competitive market that is now seen as the one separating winners and losers in the modern media. Yahoo has spent bucks in upgrading its entertainment platform but it has been seen shifting course amid calls for CEO Marissa Mayer to direct the company towards a better path.
“At Yahoo, weâ€™re constantly reviewing and iterating on our products as we strive to create the best user experience,” a Yahoo spokesperson said in an email statement sent to Mashable. “With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place.”
Now visitors who open Yahoo Screenâ€™s website are redirected to Yahoo homepage. On Twitter, Yahoo visitors are directed to the main Yahoo social media page. Yahooâ€™s last tweet is from Dec. 30, 2015.