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Reasons Why Google Ads is Ideal to Grow Your Business in 2022

Posted on by Preetika Thakur
Google Ads for Business Growth

Launching a Google Ads campaign can be tricky and challenging. So, hire an experienced Google AdWords expert to ensure successful efforts.

Wait! You must be wondering why to spend money on Google Ads when you can draw organic traffic with SEO. Undoubtedly, Search Engine Optimization can help you improve your online visibility. But it is tedious and time-consuming. That means you need to wait for at least 3-6 months to notice notable results.

Digital marketing is at its peak. Businesses from domains and industries are trying to rank higher on search engines. Given this cut-throat competition, you need a solution that offers fast and efficient results. That is where we have Google Ads. You can hire a certified Google AdWords expert to run winning ad campaigns. This helps you gain a competitive edge. It is no surprise that nearly 80% of businesses find Google ads more reliable. But what is a Google Ad in the first place?

  • Google Ads: An overview

    Developed by Google, it is a digital advertising program. It allows enterprises to create online ad campaigns and reach their target audiences. Here are the uses of Google Ads, such as:

    • Business promotion
    • Raising awareness
    • Selling products or services
    • Improving website traffic

    But creating Google Ads is not as easy as it seems. It requires solid planning and strategy to see positive results. Also, your ad must align with the latest trends because Google updates its algorithms frequently. And dedicated and experienced AdWords professionals can help you achieve your desired results.

    If you still cannot decide, we have explained why Google Ads is your perfect partner for business growth. Before this, you should know the art of hiring a suitable Google AdWords professional.

  • Factors to look for when hiring a Google AdWords expert

    When it comes to finding a reliable professional, it could be challenging. After all, several agencies offer Google AdWords services. However, if you keep these factors in mind, you will get a perfect deal.

    • Experience – It is vital that your potential Google Ad expert should have an impressive background in the field. Search through case studies they have worked on previously. Choose the one with hands-on experience in your niche.
    • Qualifications – Needless to say, your Google ad specialist must be qualified enough. Make sure they have the Google Ads certification by Google as proof of their competence and expertise.
    • The cost – Searching for cheap Google AdWords services is good for your budget. Sometimes, low price comes with compromising value, quality, and commitment. But we are not saying that you should avoid affordable services. If you go for a low cost, do thorough research before signing an agreement.
    • Transparency – Another factor that plays a crucial role in decision-making is transparency in pricing and services. Although you give charge to your PPC expert, you should still retain the ownership of your Google account. If you sense anything fishy, it is best to back out.
    • Communication – Smooth communication is the key to a successful business. Also, when you hire a Google Ad expert, it will lead to a long-term relationship. It also needs good communication. If your prospective marketer has everything but the ability to communicate clearly, it is a big no-no. There is no point in working with them if they cannot understand your needs and preferences.

    Hopefully, you got an idea of what to look for when hiring a paid marketing expert. It is time to dive into reasons for launching Google ad campaigns for your business.

  • Excellent reasons to use Google Ads

    When it comes to the benefits of using Google Ads, there are countless. We have listed the common ones in this post.

    • Extensive reach – Google has positioned itself as the top search engine that online users can use to search for anything on the web.
      For example, whether you find out the finest restaurant in the city or the latest released movie, your first stop is Google. It can also give the best hacks to stress management or tips for losing weight. If you ask anything, Google has the answer.
      Do you know the platform handles around 2 trillion searches annually? That makes 5 billion searches daily.
      With such a massive user base, you do not need to run your paid ad campaigns on any other platform. It can help you gain desired traffic and sales.
    • A range of targeting – Google serves a varying range of users and businesses. It always has something for everyone. For example, if you use broad keywords or the phrase “black footwear,” it will display your ad campaign to buyers at an early stage of product searching.
      On the other hand, long-tail keywords like “black footwear for women” will target a specific audience based on gender.
    • Leverage intent- What makes Google Ad campaigns different from other forms of advertising is the intent. Let us look at this example to understand it better.
      Let us take social media ad campaigns. Social media is another widely used platform to run ads. But there is a difference. On this platform, users are not here to shop, get solutions or fetch information. If you advertise to the audience on social media networking sites, the chances you will get turned off.
      On the contrary, people are searching for solutions, information, and products on the search network. That means you have the opportunity to promote your business at the right time and to the right people. So, make the most of it by hiring a Google AdWords expert.
    • Faster results – Every online company is looking for solutions that offer quick results. It has become mandatory because of increasing competition in the digital space. Even a slight delay can cause a massive loss of potential leads and sales. It is simple if you do not meet the needs and demands of online users, someone else will do.
      Thanks to Google ads, it can help you be the early one to reach out to potential customers. How? As compared to SEO, Google Ads can help you grow significantly. It is no doubt that SEO is vital for online businesses. But it takes years of consistent hard work and the right techniques to see your website on the first page. But with Google ads, you will get leapfrog over the organic searches and ensure better visibility to uses.
    • Budget-friendly – The best thing about using Google Ads is that it gives you the flexibility to choose the spending amount limit. If you are unsure about including Google AdWords in your digital marketing, start with the minimum cost per click. Also, you will for the results. That means you will pay for interactions on your ad campaign, including likes, views, and comments.
    • Better ROI – If you compare your spending with ROI, paid Google ads will look budget-friendly. But how does it maximize ROI? The answer is by using various bidding strategies. Besides this, you can build an effective post-click landing page that Google appreciates. As a result, rank it better. The following are some bidding strategies to consider based on your goals.
      • CPC bidding – AdWords professionals recommend it for driving website traffic.
      • CPA bidding -If your focus is conversions like sign-ups and purchases, CPA bidding is recommended.
      • CPM bidding – It refers to the cost per thousand viewable impressions. And if your priority is to build brand awareness, CPM bidding is best for you.

The conclusion

Based on this discussion, you have already got your answer of “why use Google ads.” Unlike other forms of advertising, Google paid ads to ensure faster results, save money, more conversions, and increased ROI. If you want to leapfrog organic searches without breaking a bank, hire AdWords experts with the necessary knowledge and skills.

If you are searching for a Google AdWords expert for your next project, contact SoftProdigy. We have a team of proficient Google Ads specialists delivering quality services.

FAQs

  1. What is Google AdWords?

    Google AdWords is a digital marketing platform by Google to helps enterprises reach their target audiences.

  2. Why is Google the best platform to run paid ads?

    One of the primary reasons to use Google for launching ad campaigns is 2+ trillion users per year. Plus, the platform helps you reach out to your target audience based on your business size, goals, and budget.
    In simple words, you get the opportunity to promote your business to wide audiences.

  3. What is the difference between AdWords and AdSense?

    AdWords, also known as Google Ads, is an online advertising platform by Google. It allows businesses to run ad campaigns on Google and associated products. On the other hand, AdSense is a system that helps website owners and publishers to sell ad space to enterprises.