If you think design is simply throwing some good pictures and content together and making it look good, think again! The manner in which your website is laid out, the colors that you use, the font and the images, the way your content is placed can make a lot of difference to the success of your website. The following eight tips have been curated to guide you on how to make your website visitors stay on your website for a longer duration and click and buy stuff.
1.Make a Bold Statement with a Professional Logo
A logo defines your organizationâ€™s identity. It is an important element of the brand. A high-resolution image which blends the right amount of creativity and simplicity is what you need as a logo. Also, it is a good rule of the thumb to link your logo back to your websiteâ€™s home page so as to enable easy navigation.
2. Use Easy and Intuitive Navigation on Your Website
A confusing navigation which is complex and not easy to follow can do only harm to your website. It will lead your website visitors to abandon search mid-way and look for other options online that serve the same products that you do. Make it easy for your visitors to find what they are looking for on your website. Do not distract them away from your website.
3. Avoid Clutter
Do not be tempted to put too many images or too much content on your web page as this content overload can distract the audience. Make sure pages do not have competing calls to action or visual clutter [e.g., lots of graphics, photographs or animated gifs] that would draw the visitor’s eyes away from the most important part of the page.
4. Manage Space Effectively and Aesthetically
When adding content, make sure there is enough space between paragraphs to enable easy viewing. Also, choose the color and font that promotes readability. It is an added bonus if your color palette complements the logo and other marketing material on your website.
5. Focus on Quality
Use good quality images and content on your website which catches the interest of the viewers. Poor quality pictures are a definite turn-off for viewers.
6. Ensure Cross Browser Compatibility and Responsiveness
Visitors view your website through various devices that suit their tastes. In order to provide a good user experience, you must ensure that your website is compatible on different browsers and is responsive to allow a good experience on mobile devices as well as big screens.
7. Every Page is a Landing Page
A visitor can land on your website through various routes. You must ensure each page is designed in an appealing manner that holds their attention and makes them want to explore your website.
8. Catchy Call-to-Action
Call to action buttons are extremely important and when designed in the right manner, bring a lot of business through your website by encouraging visitors to click through. This is one section that you must pay good attention to.
In the end, it is important to test your design and check if it is functioning as per expectations on all devices. Providing a good user-experience goes a long way in helping you convert traffic into business.