Are you seeking inspiration to breathe a new life in your business and hook your customers back to your brand? Then you wonâ€™t get the best time other than the Easter season. The good news is that itâ€™s that time of the year again!
Easter marketing is sometimes mistaken to be beneficial only for retail businesses. But thatâ€™s not true! Itâ€™s an opportune time to re-boot every type of business. Easter brings countless ways to blend your holiday into your marketing strategy.
If you have been planning a marketing move every season but your initiatives are not giving you the expected results then hire top ecommerce marketers for your business marketing.
Now, the question is how will they make a difference? Continue reading as in this blog post we are going to share the benefits you can reap after availing the strategic online marketing services from advertising experts.
Here you can have a look at how they can help you bring new life to your business by making the most of the Easter season:
Dress up your companyâ€™s website
Decorating the website using the Easter theme shows your audience that your business is up-to-date and you are prepared to provide amazing benefits for the Easter long weekend. This encourages users to engage more with your business.
Perform Easter Promotions
Social media is the best way to get started with marketing campaigns during Easter. Most of your target audience is socially active during the holiday time, which results in an increase in social media usage. Marketers prepare Easter content beforehand and schedule them for further promotion. British supermarket chain Tesco received a great response on their #FindTheEggs campaign, an online Easter egg hunt that cleverly integrated Google Street View to drive promotion. You can ask your online marketer to do something like this for your business as well.
Put Together an Easter Basket
If you have a business with shop front then putting together your best products and displaying them as an Easter basket with special discounts is the best way for promotion. This will maximize your sales and promote your brand as well. Understanding the taste of your target audience is a must! If you hire Facebook advertising expert, they will do the research of your target audience well and then do the promotion.
Post Videos, Banners, Posters and Flyers
As we all know a picture speaks louder than words, promotional content displayed in the form of banners, posters, and flyers will grab more attention. Facebook recently surpassed YouTube for the most desktop views per day. So, short videos would be the best idea. Preparing all this stuff and timely scheduling would be cumbersome. Online marketers provide assistance to you and get all things done in a good manner.
Create Themed Email Marketing
If you want to go with the cheaper way to market your products and services then going with email marketing would be best. This type of marketing allows you to target your existing customers and find new ones as well. So, you can send your message to your in-house mailing list or rent a new one according to your target audience demographics. Doing that on your own might seem to be easy but online marketing experts will help to determine the goal of your campaign, develop your email ad design, incorporate attention-grabbing content and images, and list your products/services with a powerful call to action. In one line, they will run a campaign which would definitely receive better results.
Seasonal Keyword Research
Researching the often-used keywords during Easter and using them in your Google AdWords and PPC campaigns would be a best practice to perform. If you have a Google AdWords Certified Company to accomplish this task then ask them if they are doing this or not. Let them start a specific Easter campaign, which would run a fortnight before Easter and stops after a long weekend. If havenâ€™t hired someone yet, hire them today!
I hope you have got a brief idea about how hiring online marketing experts would rock the Easter celebration in the digital world. If you got any other online marketing tactic which we missed, do let us know. If you have hatched your Easter plans already then do share with us. We will help you bring them to life.