How Much Does It Cost to Build a Video Editing App like Magisto?

Are you intrigued by the idea of creating a video editing app like Magisto and wondering about the associated costs? Delving into the app development world involves careful considerations, especially when aiming to deliver a unique and feature-rich experience.

Building a video editing app requires a tailored approach to meet specific requirements and user expectations. Each aspect contributes to the overall cost estimation, from envisioning the app’s functionalities to ensuring a seamless user interface. To navigate this process effectively, engaging with custom software development services becomes essential.

The Role of Custom Software Development Services

Custom software development services provide expertise in crafting personalized solutions and aligcning the app’s features with your vision. The costs involved encompass various factors, including the complexity of features, design intricacies, and the desired level of user interactivity. Factors such as platform compatibility and integration of cutting-edge technologies influence the overall budget.

That said, let’s explore the key considerations and factors that contribute to determining the cost of building a video editing app like Magisto. Understanding these elements will empower you to make informed decisions and take up the journey of creating a unique and engaging video editing application.

Key Cost Considerations

1. Feature Set and Complexity: 

The intricacies of developing a video editing app like Magisto are profoundly tied to the chosen feature set and their level of complexity, both of which play key roles in determining the overall development costs. Basic features, encompassing fundamental editing tools, standard filters, and transitions, generally incur a different cost compared to the integration of advanced, AI-driven functionalities for automatic editing. 

The foundational features, often considered the backbone of any editing app, include capabilities such as cutting, trimming, and merging video clips, along with basic filters and transitions for enhancing visual appeal. On the other end of the spectrum, the incorporation of artificial intelligence brings a new dimension to video editing. 

Advanced features like automated editing, scene recognition, and even predictive analytics to suggest suitable edits based on user preferences represent a higher level of complexity. The development of such AI-driven capabilities demands a more significant investment in terms of expertise, technology infrastructure, and ongoing maintenance.

In essence, the chosen feature set shapes the user experience and defines the uniqueness of the app in a competitive market. Balancing the desired level of sophistication with the targeted user demographic is essential to align development costs with the app’s perceived value and market competitiveness. The path to success lies in a strategic selection of features that resonate with user expectations while staying mindful of the financial investment required to bring these features to life.

2. User Interface and Experience:

The user interface (UI) and user experience (UX) design of a video editing app play a vital role in shaping its success. A seamless and visually appealing design contributes significantly to user satisfaction, creating a positive impression right from the first interaction. The UI encompasses the overall look and feel of the app, including elements like buttons, icons, and color schemes, while the UX focuses on the overall user journey, ensuring it is intuitive and enjoyable.

Investing in a well-crafted UI UX design company is an essential consideration but often comes with additional development costs. Achieving a balance between aesthetics and functionality is crucial for the app’s overall success. A visually engaging design not only attracts users but also enhances the usability of the app. Elements such as easy navigation, clear icons, and an intuitive layout contribute to a positive user experience, encouraging users to explore the app’s features.

However, creating a visually appealing design that aligns with the app’s functionality can be a meticulous and time-consuming process. It involves collaboration between designers and developers to ensure that the design not only looks good but also functions seamlessly. While this investment may contribute to higher development costs, it is a strategic choice that pays off in user engagement, positive reviews, and the overall success of the video editing app in a competitive market. 

3. Platform Compatibility:

When taking on the development of a video editing app like Magisto, one of the critical considerations influencing costs is the choice of platform compatibility. The decision to develop for iOS, Android, or both platforms holds significant weight, as it directly impacts the reach and accessibility of your application. Each platform has its distinct user base, preferences, and market dynamics.

Opting for a single platform, be it iOS or Android, can be a strategic choice if your target audience is predominantly concentrated on one of these platforms. However, it’s essential to meticulously analyze market share and user demographics to align your decision with the preferences of your potential users. If your research indicates a predominant user base on iOS or Android, a focused approach may be economically prudent.

On the other hand, choosing to develop for both platforms expands your app’s potential user base but may entail higher development costs. Cross-platform development requires compatibility adjustments for each operating system, ensuring a seamless experience for users regardless of their device. This approach can be advantageous in reaching a broader audience and maximizing your app’s market penetration.

Ultimately, the decision on platform compatibility should be a well-informed one, driven by a comprehensive understanding of your target audience, market dynamics, and your long-term goals. Striking the right balance between costs and potential user reach is pivotal to the success of your video editing app.

4. Integration of Advanced Technologies:

The integration of advanced technologies is a pivotal aspect that can elevate a video editing app to new heights of innovation and user engagement. One such cutting-edge technology is artificial intelligence, which can revolutionize the editing process. By incorporating AI for automated editing, the app gains the ability to analyze content, recognize patterns, and make intelligent decisions regarding transitions, effects, and overall composition. This not only streamlines the editing workflow but also caters to users looking for quick and professional results.

Moreover, Augmented Reality (AR) features present another dimension of enhancement. AR can bring immersive elements to the editing experience, allowing users to overlay virtual objects, animations, or contextual information onto their videos. This not only adds a layer of creativity but also provides users with a dynamic and interactive editing environment. However, the integration of AI and AR features, while immensely beneficial, comes with a cost implication.

The development and implementation of AI algorithms, machine learning models, and AR functionalities require specialized expertise. Developers need to invest time and effort into crafting algorithms that understand user preferences, analyze content intelligently, and execute seamless automated edits. Similarly, creating AR features involves intricate programming to ensure accurate object placement, real-time interaction, and a cohesive blend of virtual and real elements.

As these advanced technologies contribute significantly to the app’s uniqueness, developers need to strike a balance between innovation and budget considerations. While these features may require a higher initial investment, they have the potential to set the app apart in a competitive market, attracting users who seek a cutting-edge and immersive video editing experience. Therefore, the decision to incorporate AI and AR should align with the app’s overall vision and target audience, ensuring that the enhanced capabilities contribute meaningfully to the user experience.

The Cost of Building an App Like Magisto

Building an app like Magisto involves various factors that contribute to the overall cost of development. Magisto, a popular video editing app, offers users advanced features like automated video editing powered by artificial intelligence. To take on a similar venture, one must consider aspects such as feature set, platform compatibility, and design intricacies.

The development cost often begins with the creation of a Minimum Viable Product (MVP). An MVP serves as the foundational version of the app, encompassing essential features that allow for a functional and testable product. This initial phase is crucial for validating the app concept and accumulating user feedback and can be efficiently handled by MVP software development services.

It’s important to note that the cost of developing an app like Magisto can vary based on the chosen development approach, technology stack, and desired feature set. While an MVP lays the groundwork, subsequent iterations may introduce more sophisticated features, leading to an incremental investment in development. Therefore, a strategic and phased approach, guided by MVP software development services, ensures a cost-effective and efficient journey from concept to a fully-fledged video editing application.

The Final Word

The cost of building a video editing app like Magisto depends on several factors, including the feature set, technology stack, and development approach. While estimating the exact cost may be intricate, some research will surely help gather useful information.

That said, if you’re seeking a trusted collaborator to bring your video editing app vision to life, SoftProdigy has got you covered. We offer custom software development services and have the expertise in handling custom software development projects of diverse complexities.


1. What features are essential for a video editing app like Magisto?

Key features include video trimming, filters, transitions, and the ability to add music. Advanced features like AI-powered editing and augmented reality can enhance uniqueness.

2. How long does it take to develop a video editing app?
The development timeline varies based on complexity and features. A basic app might take a few months, while a feature-rich app could take a year or more.

3. What is the impact of AI on video editing app development costs?
Integrating AI features can increase development costs due to the complexity of implementing advanced technologies. However, it can also enhance the app’s competitiveness.

4. Are there ongoing maintenance costs for a video editing app?
Yes, maintaining a video editing app involves regular updates, bug fixes, and adapting to new devices or operating system changes. Ongoing costs are essential for optimal performance and user satisfaction.