When we talk about SEO consultants in India, we tend to focus on on-page search engine performance. Even Google’s SEO Starter Guide primarily focuses on optimizing on-page. The guide rarely discusses off-page SEO techniques on how to improve domain authority (DA).
Overlooking off-page SEO can badly impact your online performance. It is one of the most difficult jobs for any SEO consultants in India. When combined with on-page, off-page SEO can strengthen your domain authority.
This blog post walks you through the world of off-page SEO and enlists the best off-page strategies to help you get a competitive edge over your competitors. Let’s start!
What is Off-Page SEO?
As the name hints, off-page SEO refers to the tactics you apply outside of a webpage to improve its rankings. The goal is to help search engines acknowledge your domain authority as more trustworthy and authoritative. These tactics are usually associated with:
- Link building
- Guest blogging
- Social media marketing
Why Use Off-Page SEO Tactics?
The internet is a highly competitive place, so it is not easy to be found in the SERPs. A webpage lacking citations from other webpages resembles a site that’s not worth crawling and indexing.
This is where a strong off-page strategy can be a key differentiator between you and your competitors. It will help both search engines and users reach your webpage via links and mentions.
On-Page vs. Off-Page SEO
The end goal of both strategies is the same, but on-page and off-page SEO activities differ. On-page SEO is all about the content you create. Whereas, off-page focuses on how that content is received. The key ingredients for any on-page SEO consultants are:
- Post title
- Header tags
- Internal links
- Meta description
- Images and videos
5 Off-Page Tactics to Improve Your Domain Authority
Off-page tactics provide forward momentum to your website by helping it rank higher for more keywords. Here are the best off-page techniques that experienced SEO consultants use to improve a website’s domain authority:
- Create Quality Backlinks
Backlinks are at the core of any off-page SEO strategy. They are among Google’s top ranking factors when it comes to determining where your website ranks. Search engines will more likely rank your website higher than others if your domain has more backlinks.
Furthermore, the quality of backlinks is also important. For instance, a website with a higher domain that links to you is better than a link from a website with a low domain authority. There are two main types of backlinks that you can create to boost your off-page performance:
- Natural links aregenerated without any action taken. This can be someone like a blogger who links to your website from their website.
- Links built through marketing or self-promotion are gained through asking clients to link to your site.
- Leverage Social Media Marketing
Off-page SEO is more than just backlinks. Generating traffic from social media platforms is another powerful off-page tactic that most SEO consultants use. Although social signals like likes and comments don’t directly influence SEO, sharing your content across social media can drive website traffic.
You can share your content across your social media channels to improve engagement and boost content visibility. Influencer marketing is also helpful in boosting your off-page authority and getting your content in front of more people.
Start Guest Blogging
Whether it’s a ‘how to’ guide or video content, guest blogging yields off-site SEO benefits. This is a great way to increase your brand exposure and awareness amongst potential customers. You can also generate valuable backlinks.
Reach out to third-party websites relevant to your target audiences. Nurture online relationships by providing insights and content. Be sure to place your content on a website with a solid domain authority.
Focus on Local SEO
Often known as directory listings, local SEO has always been a key strategy for businesses. It is the process of optimizing your web presence to generate local traffic. It’s a simple yet effective technique that many SEO consultants use.
Submitting your business into local directories like Google My Business not only accelerates your revenue, but also improves your online ranking, particularly in localized search results. These search results refer to a specific location or phrases like ‘near me’ or ‘nearby’. This strategy also presents an opportunity to build valuable backlinks from a high DA website.
Join Online Events
Online events like webinars are another off-beat tactic to include in your off-page strategy. From Facebook virtual summits to LinkedIn audio events, there are so many options available out there to promote your business online. Online events serve multiple purposes:
- They keep your target audience engaged
- They create a buzz around your business
- They help you attract PR coverage
Planning Your Off-Page SEO Strategy?
The planning will require a level of skill and expertise. Don’t worry if you have limited resources. SoftProdigy is here to make it easier for you. As a top-tier SEO company in India, we have been helping small and enterprise-level businesses achieve their digital goals for nearly two decades. Discuss your off-page SEO project with us today.
When you optimize your on-page SEO with the help of SEO consultants, you automatically increase the value of your site, making it more effective to link to and leverage off-page SEO.
There are many ways keywords can influence off-page SEO links, such as the user experience, the use of the primary keyword, and the value of the content surrounding related keyword phrases and topics.
According to a leading team of SEO consultants in India, the most important off-page SEO elements are links, reviews, company information, videos, and social media profiles.