The What, Why, and How of the Metaverse

Quick Dive into Metaverse

Imagine walking down a boulevard, and suddenly, you think of a product you need. Instead of using your smartphone for shopping, you put your 3-D glasses on, and immediately right next to you, a vending machine appears with a variety of products you were thinking of. You pick the product you like, get it shipped to your address, and continue walking down the boulevard. This is probably the simplest example of the metaverse – an alternative digital form of the physical world.

A quick history of the Metaverse

The term “metaverse” was first introduced by Neal Stephenson in 1992, in his dystopic, cyberpunk novel – Snow Crash. Today, everyone is talking about it, from Nvidia to Microsoft to Facebook (now changed to Meta). The Metaverse has got everyone talking because it is considered the “next big thing” in the tech world.

Despite all this, understanding the metaverse is still tricky because it doesn’t exist yet. Below, we have tried to breakdown the concept of metaverse into different parts to help you understand everything about this buzzword.

What is metaverse?

According to Mark Zuckerberg, the metaverse is a set of virtual spaces where you can create and explore with different people who are not in the same physical world as you. You can hang out with friends, visit different places, buy products, attend events, and more. Now, you may wonder…

Why should we care?

Good question! While there are so many virtual worlds that exist online these days, the idea behind the inception of the metaverse is to share an array of online worlds, including physical, augmented, and virtual reality, allowing users to move between them while retaining their identities and assets. Ultimately, it brings disparate digital spaces into a single, streamlined entity with the help of technologies like AR/VR.

How AR/VR is transforming it?

AR/VR is one of the key technologies responsible for shaping the metaverse, along with artificial intelligence (AI), the internet of things (IoT), and blockchain. With the integration of VR (virtual reality) headsets like Oculus, we are standing on the verge of where this sci-fi thing seems viable in the real world. One step further, AR (augmented reality) is also changing the user’s perception of reality to enhance their experiences, which is a great boon for the adaptation of the metaverse.

A classic way to understand this is to revisit the Iron Man movie, where Tony Stark’s suit repeatedly displayed technologies that are beyond our reality and imagination. The suit provided Iron Man with multiple visualizations on his heads-up display (HUD), which he sees in real-time. That’s how the AR/VR-powered metaverse may look like.

How far or close is it?

While people are already creating avatars, using AR/VR headsets, and engaging in mirror worlds, creating a truly immersive metaverse will take time. We are closer to a new reality, but still, it is something that you can’t build overnight. Bill Gates predicts that in the upcoming two or three years, most virtual meetings will move from 2-D to the 3-D metaverse, where participants will appear as digital avatars. So, the best thing we can do as of now is, wait eagerly.

“The metaverse is coming. If the last twenty years were amazing, the next twenty will seem nothing short of science fiction” – Jensen Huang, co-founder of Nvidia Corporation.

The bottom line: The metaverse is the future of reality

The metaverse is, sooner or later, going to be a new iteration of the internet, which will have huge implications for society and more opportunities for marketing, communication, and branding. In short, the new era will unleash amazing creativity for brands, businesses, and Individuals. Now the question is, are you ready for the metaverse?