Each day, technology brings new changes and updates to make our lives better and more convenient. In this post, we will look at the role of Quick Brick in simplifying the OTT video app development.
Over the past few years, the growth of OTT services has been steady. But in recent months, the OTT service operators have witnessed a sudden surge. For example, the number of US household streaming subscriptions has increased by 27%, while the connected TV viewing arose by nearly one billion hours in the first six months of 2020.
As quoted by Jonathan Laor, CEO & Co-founder of Applicaster, “with Quick Brick, now you don’t need a computer science degree to deploy beautiful apps like Netflix or Hulu.”
This new app development framework is available within Zapp, a Saas app development platform. It focuses on making the development, delivery, and management of OTT video applications more accessible than ever. As per the company, Quick Brick turbocharges the video app development by reducing the development and maintenance costs, increasing post-launch agility, and allowing media companies to reduce market time. As a result, the return on investment also accelerates.
Apart from this, it also provides the Zapp platform with several new capabilities. We will explain them below:
- Streamlined UI design tools
The new design toolkit in the Zapp Studio enables developers to directly control numerous design attributes, which significantly reduces the time to build attractive, bespoke video apps. In addition to this, developers don’t have to write any code, which is further easing their workload.
- Enhanced toolkit for developers
- Accelerated post-launch activity
When it comes to the Zapp platform, it was specially created so that media companies can quickly launch great videos and make the best of their development resources. However, with the introduction of the new Quick Brick framework, the media companies can take complete control of their app. Also, they can make adjustments or redesign their OTT video apps without any need to submit them to app stores.
Unlike traditional video app development, the Zapp platform comes with a proprietary framework that helps in enhancing React Native UI and UX, and critical functionality of the native app. This significantly reduces time to market and accelerates post-launch iterations.