Ecommerce businesses are doing marvelously better than the old-school offline businesses. The reasons are quite obvious behind it. Everything and everyone is on the internet these days. So, it is easy for businesses to seek their target audience and sell them their products or services.
In recent years, there has been a great boost in the ecommerce stores. Countless stores have been opened and shut in the past few years. The intensity of competition in the world of ecommerce has given birth to numerous clever marketing tactics and new technologies.
Ecommerce Development Technologies
Over the years, there has been a great boost in the technology used for the development of ecommerce stores. A number of platforms have been popularly used for the development of ecommerce stores. The most popular out of these are Shopify, BigCommerce, Magento, etc.
However, in the past few years, one ecommerce development and management framework has been widely used because of the several benefits it offers. That’s PrestaShop. Let’s know a little more about this amazing framework and the benefits it offers.
What is PrestaShop?
It’s one of the most feature-rich ecommerce management and development platforms for failsafe running of ecommerce stores. This is a free and open-source platform that is basically a Content Management System (CMS). You can use it to develop cutting-edge and advanced ecommerce shopping cart systems.
The ecommerce developers or store owners that find any sort of development or performance issue with the other platforms, usually go for PrestaShop. And most of them are happy with their choice.
Let’s see what makes PrestaShop an ideal ecommerce development and management platform:
- Free to use
Most of the Small Businesses or Startups have an issue of capital. They have a limited budget to initiate every action related to their business.
Thus, when it comes to the development or management of an ecommerce store, it is sometimes not feasible for entrepreneurs to spend a huge amount of money on the development process. In such scenarios the PrestaShop framework can be your best bet!
This platform is free to use and doesn’t require you to upgrade to a premium version. So, you can easily access and avail all its features and functions – free of cost!
- Open-Source
The other benefit of PrestaShop is its open-source nature. You can access all the different upgrades and functions of the platform without any hassle. No license is required to use this platform as it is free and open to use by any developer throughout the world.
Also, its open-source nature makes sure that it is backed by a huge community of developers that are there to improve it continuously for the best results. You can get in touch with this community any time you have a question regarding this platform.
- Easy Understanding and Learning
If you want to use PrestaShop for the development of an ecommerce store, you need not be an expert in it first. The platform is quite easy to learn and understand. The store’s backend can be handled very conveniently as there are no codes and minimal configurations to deal with.
Thus, it is easy to work with and manage the backend of your store.
- Improved Functionality
The functionality of your ecommerce store can be enhanced and improved if you use PrestaShop. And this is possible because you can choose from over 25000 plugins that help you make your ecommerce store more functional and advanced.
The plugins help you add countless functions to your store starting from multiple payment options to better social media integration.
- Multi-language Support
PrestaShop offers multi-language support that is a very beneficial property for ecommerce stores doing business worldwide.
The benefit of multiple languages allows you to choose from 40-45 languages for your store.
These benefits and the properties offered by PrestaShop makes it a reliable platform for startups and small ecommerce businesses. So, if you’re looking forward to getting your ecommerce business started, choose PrestaShop for the best results.