Now this is something that should have happened long back; it’s still a big, welcome news though. Microsoft is finally junking its Internet Explorer browser and paving way for a fresh one. The technology giant is set to introduce a new browser with its upcoming Windows 10 operating system.
The new browser by Microsoft, called Spartan for now, is expected to compete well with the likes of Google Chrome and Mozilla Firefox, which have dominated the market ever since they came into the picture. With Spartan as a project name, the browser might actually have a different name for it in the market. However, Microsoft will preferably move away in all likelihood from the Internet Explorer name given the social image that Explorer is an obsolete, user-unfriendly browser.
While companies like Apple, Samsung, Google and others have continued to experiment and therefore lead to innovative product launches, Microsoft has somehow kept at bay continuing its efforts to sell the same products that offer little for a user that is exposed to new and constantly upgrading, user-friendly products. Even if compared to Firefox that allowed users to tab websites and install plug-ins for a more customized Internet browsing experience, Microsoft sat on fence with its simple tab feature. Gradually, people have come to perceive them as non-experimental and unwilling to try and make IE a user-friendly or customizable browser.
One of the major concerns, however, has been Internet security that wasn’t as promising on IE as it has come to be on competitor browsers. All of us have been through the times when if you wanted to browse without pop-ups or malware, you were almost forced to solely use Firefox until Google Chrome came into wider use.
A strong reason why IE had still remained on top of the market share in the last few years is that Windows is still the predominant operating system on the market and it comes with Internet Explorer pre-installed. The set-up has been such that the market share for the browser remained unaffected for most part. In its attempt to revitalize this aspect of their product line, Microsoft seems set to give its users something worth appreciating. If that really happens with Windows 10, Microsoft could be paving way for a new product space that they can better their prospects with. More details to that end will be revealed later in January.