Technology innovations and advancements at regular intervals are changing social media platforms rapidly. This is why social media marketing is also changing drastically nowadays. A clear change in Facebook marketing practices by marketers is sufficient proof of it. Business owners like you now need to hire Facebook advertising experts in 2019 not only for marketing their business, brand, services or product only through text-heavy ads. Your business now needs their services for many more reasons.
All of these reasons are actually technology innovations and advancements incorporated by Facebook in its platform. You need the help of a Facebook ads expert in India to be able to utilize them for marketing your business, brand, services, and products more effectively than ever.
Here is the list:
AR Ads (Augmented Reality Ads):
Facebook, the largest social media platform in the world, has embraced augmented reality wholehearted to give its users a whole new experience of using social media platform. You just need to have some creative brain and utilize this technology to your advantage.
Your customers will be able to build a deeper connection with your brand. They will be able to build the same level of connection with the product of their interest as well. It is mainly because this technology will help them interact with your product. More importantly, they will be able to visualize its personality, effects and feel for themselves directly through the Facebook camera.
They will just need to click on “Tap to try” option in the CTA of your ad without having to bother about leaving the Facebook.
Facebook Stories Ads:
This is another reason why you should hire a Facebook advertising expert in 2019 to reach your target audience. The company launched stories option for users in 2018. Users are finding it very exciting. Stories are getting more engagement from users. You can use them to help your business reach the target market. You need to post engaging stories on a regular basis on your Facebook page. Posting something like polls, Q/A, business news for customers, events, etc. could be a great thing. This trend is already popular on Instagram.
Utilize Video Tab:
In case you are thinking about making the most of video tab available on Facebook to help your business reach its target market for growth. Facebook’s video tab is doing very good on the desktop as well as, its mobile app. Videos posted under this tab get a lot of user engagement in the form of views, likes, shares, and comments. Therefore, the chances of lead conversion also increase. To add more to it, Facebook has recently launched video ad metrics to help businesses for the following reasons:
- Determine the actual users’ engagement with their videos through the help of Facebook advertising experts in India in 2019.
- Help businesses make their videos creative enough for optimization according to users’ behavior towards its content.
These are some of the key technology innovations and advancements you need to keep room in your social media marketing strategy. Incorporation of these changes by Facebook, the world’s largest social media platform, clearly indicates in this direction. You will need to hire Facebook advertising experts in India in 2019 to utilize these changes/advancements to your business’s advantage. From experience, resources to tools, we have everything to exceed your expectations and requirements. Just give us a chance and see how we make it the best decision you have ever taken for your business so far.