SEO (Search Engine Optimization) is the right hand of digital marketing whereas ASO (App Store Optimization) is the left one. ASO has totally changed the landscape of digital marketing. This rise of app store optimization companies is a solid proof of it.
Digital marketing in 21st century is incomplete without ASO. ASO and SEO have to be carried out separately at the same time for the same purpose in a different way.
Many 21st century business in all parts of the world want to go global for never before like growth. This is impossible without keeping users’/consumers’ convenience in mind. This is why modern-day-digital marketers are now more focused on hiring app store optimization agencies.
ASO has cemented its place as an integral and essential part of digital marketing strategy for business growth. This is because the number of smartphones have exceeded the number of humans in this world. Most of the people in the world are using smartphone based apps to search about the services of products they need on daily basis.
Many businesses are getting their smartphone apps developed for business growth. They are hiring app store optimization companies to get their app ranking high in play store searches. User are downloading using their smartphone apps to buy or search for the products or services that matter for them.
There are many reasons of it. For example:
21st century mobile phone support voice search. This is why even blind, deaf or physically challenged people are now able to use smartphones and mobile apps for searching the product or services that matter for them on daily basis.
Voice optimized apps in 2018:
As for reason, they are optimizing their smartphone apps for voice searches in play stores. Such apps are benefitting businesses because even blind deaf and physically challenged people are able to use smartphones and purchase products or services they need with voice optimized apps. Such apps are bringing the following huge benefits to business:
1) Increase in ROI (Return on Investment)
2) Increase in Customer Pool
3) Increase in Customer Satisfaction Rate
4) Increase in Customer Retention Rate
5) Increase in Business Repetition
The reason is that customers are able to buy within a few seconds and also get answer to their queries about the products or services they are interested in. All in all, customer get value of their money!
Moreover, voice optimized apps are easy to search because they rank high in play store rankings. This is another reason why business now want to hire app store optimization agencies.
Facebook Has Voice Optimized Its App:
That’s right! Facebook, the largest social media platform in the world, has also voice optimized its app. This is one of the main reasons why Facebook’s official app ranks high in play stores. Now Facebook users are able to do much more than chatting.
They can voice/video chat/calls with their friends, colleagues or family.
They can do shopping, get scores of their favorite games.
They can book taxis.
Now Facebook’s voice optimized app also allows users to make group audio and video calling using Facebook app .
This is one of the many reasons why Facebook is dominating in the domain of social media. This is also a huge reason why Facebook is getting new users to get new revenue generation opportunities.
The Use of Voice Optimized Apps is Increasingly on Rise:
This is another reason for you to hire App Store Optimization companies. That’s right!
Facts prove it:
1) Almost 30% Consumer no longer want to type using their smartphone’s keyboard.
2) More than 50% teens are making purchases using voice optimized apps.
3) Almost 40% adults in United States are also preferring shopping using mobile apps offering voice support.
4) Even Google gets more than 25% queries through its voice optimized search bar in smartphones. More importantly, at least 1 in every 5 Google search is voice based, Says Mr. Sundar Pichai, Google CEO.
5) Voice Searches easily increase ROI generation opportunities for local business by 20% on weekends. This number will only go up using voice optimized apps.
ASO is the new SEO. Business owners now necessarily need to get a business app developed and get it voice optimized from a reputed app store optimization companies. Don’t worry about the recognition of natural oral patterns of users because Siri, Cortana and Google Assistant now master of it.
So it is now time for you to change your marketing practice and incorporate ASO in your digital marketing strategy in 2018.
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