Every innovative company needs a strong marketing campaign, which can help them to increase their brand recognition, acquire new customers, augment their annual revenue, and stay one step ahead of their competitors.
Rather than sticking to the same tried and tested marketing tactics each day, you need to routinely discover effective ways to promote your brand. Find out how to improve your marketing game in 2019.
Analyze Your Competition
Competitor analysis means looking beyond reviewing your rivals’ products and services. If you want to gain an advantage over your competition online, you need to dig a little deeper into their operations, marketing campaigns, and customer service tactics.
For example, reach out to your existing customers to ask for their feedback regarding what both you and your rivals have to offer, so, you can learn more about your strengths and weaknesses.
You also should:
- Secretly shop with your rivals
- Perform a competitor link analysis
- Review their content marketing strategies
- Analyze their social media tactics
Monitor the Latest Trends
If you fail to pay attention to shifting consumer behavior or emerging marketing tactics, you will struggle to develop a campaign that converts your target demographic into customers. For example, if you are running an online retail business, you should familiarize yourself with the biggest ecommerce trends 2019, such as optimizing your website for voice commerce and developing personalized online experiences.
Build Relationships with Your Customers
Instead of focusing 100% of your attention on acquiring new customers, you could enjoy greater sales success by both developing and nurturing relationships with your existing customers. By earning their trust and loyalty, they will continue to buy your products and services and will become your biggest brand ambassadors.
To secure their loyalty, aim to personalize your marketing efforts to make your customers feel valued. For example, run segmented email marketing campaigns, follow-up with your customers for feedback following a purchase, and present them with a gift or discount code on their birthday. If you show your customers you care about their custom, they’ll be more likely to return to your brand in the future.
Track and Measure Your Marketing Efforts
Every marketing tactic you embark on must be both tracked and measured. If you fail to regularly review and analyze your key metrics, you will be unable to identify where you are going right or wrong on your website, content or social media campaigns. It is crucial to review your best performing posts, keywords and key times to successfully optimize your future campaigns.
A/B Test Your Call to Actions
Every business website should feature clear call to actions, which can encourage people to buy a product, visit a social media channel or download an eBook.
Even if your current call to action is performing well on your website, there is always room for improvement. For this reason, you should embark on A/B testing to identify the best performing words, which can result in a web visitor becoming a customer or social media follower.