Ever since its inception, WordPress has been playing a significant role in helping businesses and bloggers put their best foot forward online by providing an array of fascinating features and functionalities. These features and functionalities have not only provided a great visual appeal, easy navigation, and customer engagement to businesses, but also given them a perfect platform to run their business online.
WordPress realized early on the need for brands to showcase their individuality and gained an edge in the web market through this idea. It allowed brands to represent their identity and share their story through custom-made CMS websites that were coupled with various user-centric components. These components, along with additional capabilities of the customized websites helped businesses achieve their long-term business goals.
Latest WordPress Trends
WordPress CMS development has initiated a range of trends that WordPress website owners as well as WordPress website development companies can explore and adapt to. These trends are all geared towards propelling actionable results to the virtual presence of a business. Enterprises that own WordPress-based websites or are contemplating creating one, can greatly benefit from these essential trends that are in vogue with not just WordPress development companies in India, but also WordPress development services providers all over the world. Let’s check them out:
- Better Ecommerce Solutions
Ecommerce store development through WordPress’s plugin named WooCommerce is helping retail businesses build an online presence. Traditional brick and mortar stores are also exploring the various WordPress themes available to configure a robust, scalable, and secure ecommerce platform for their users in an effortless manner. WordPress is now focusing on the latest advancements in online shopping – namely mobile shopping, personalized shopping, and subscription-based shopping.
2. Leveraging the Power of Visual Illustrations
Images and illustrations can convey an idea in a better manner and can speak volumes about a brand’s identity. This is the reason why most brands are choosing to speak with fewer words and more images, and are deploying the power of graphics and video content to connect with their audience. Using the right kind of graphics and visual illustrations is becoming easier in WordPress websites through themes and other conveniences, and is laying the foundation for better traffic, leads, and conversion.
3. Deployment of Artificial Intelligence
Artificial Intelligence and its adoption in the day-to-day lives of people, is set to increase in 2020 and beyond. This is the right time for businesses to invest in the technology in order to stay ahead of the curve and give the latest solutions to consumers. Artificial Intelligence is being incorporated into WordPress to prepare websites that are not only ahead of their time, but also provide user-friendly features like automating business processes and creating cost-effective solutions.
4. Artificial Intelligence and Automated Chatbots
Chatbots are software programs emoting human behaviour and are used by website owners to deal with and provide support functions for customer interaction with the business. These chatbots are usually trained and integrated with enterprise’s CRM. A large amount of data about customer preferences, their queries and complaints, their desires, etc. can be collected by deploying these artificial intelligence-backed chatbots. The data thus collected can be used to prepare business strategies and cater to user expectations.
5. Websites Optimized for Voice Search
A majority of visitors on any website prefer voice assistance for browsing over manual typing. Voice-based digital assistants like Siri and Alexa have necessitated voice-assistance compatible WordPress websites, and the platform is ready for it.
6. A Platform Optimized for Website Developers
WordPress gives website builders the complete freedom to customize websites according to the preferences and requirements of website owners. Various tools and templates are made available to achieve that end. The platform is completely optimized to enable building a highly customized website complete with every essential feature imaginable.
7. Availability of Multi-purpose Themes
Multi-purpose themes are for website owners who do not want to stick to one particular style, but want to take certain elements from various themes. WordPress provides the option to customize and incorporate a variety of styles and plug-ins in a single website to match the business owner’s website requirements. A business owner can simply choose the elements he wishes to include and have a WordPress website development company in India or elsewhere make it match the specifics.
8. Augmented Reality and Virtual Reality to Become Mainstream
Augmented Reality and Virtual Reality elements add a great digital experience to a website and provide a live view to the user. Starting from year 2020, these elements will become easier to incorporate in WordPress websites and will be extensively used in websites relating to real estate, fashion, consumer goods, and other industries where customers would like to have a 360 degree view of products before making a purchase.
The above trends and a lot of other trends are here to stay, making WordPress the most popular choice for website development for most business owners. WordPress has effectively managed to stay abreast with the latest developments in the web development industry and has allowed every modern feature to be present for business owners to use. It has dominated the web development domain in the past, and with the latest modern upgrades, it is ready to dominate the market for the next decade as well.