5 App Store Optimization Tools to Consider in 2024

App stores like Google Play and Apple Store are crowded. The total number of apps released on Google Play Store is 3739 apps per day. On the other hand, Apple App Store gets nearly 816 apps daily.

That makes a lot of apps! Now the question is, with millions of apps, how do your potential users discover your app? The answer is app store optimization services (ASO). Like your website needs Search Engine Optimization to get ranking on search engines. The same way your app requires App Store Optimization to improve its visibility on app stores.

To understand this better, you need to get familiar with how app stores work?

People download apps recommended by friends/relatives or rank on the top of app stores. In addition to this, they may be interested in downloading an app through an advertisement. If you want to attract the attention of your target audience to your app, include ASO in your digital marketing strategy.

But if you use ASO tools, you can improve the visibility of your app regardless of the competition. Are you wondering about the top App Store Optimization tools in 2024? Do not worry! Below, we have listed some tools to enhance your App Store Optimization efforts. When hiring an App Store Optimization company, look for experience and skillsets in the latest ASO tools.


Apptweak is one of the leading ASO tools in 2024. Currently, more than 80,000 apps use this tool for their App Store Optimization. It helps games/apps increase online visibility and the number of downloads. Here are some excellent features of Apptweak.

  • With Apptweak, you can track and monitor millions of keywords with ease. Plus, you can analyze the performance of your app. Depending on this, it will suggest the appropriate keywords.
  • It also offers downloads insights. With this, you can rank your app higher on the app stores.
  • Lastly, you can use Apptweak to keep a tap on the performance, growth, and history of your competitors.

App Radar

The next on the list is App Radar. You can use this tool to find how your users discovered your app on the app stores. Besides this, it will help you choose the best keywords using Artificial Intelligence. As a result, you can increase the visibility of your app. The following are the features that make it a great tool.

  • Like Apptweak, App Radar ensures keyword analysis. It means you can track and monitor countless keywords efficiently.
  • It helps you get the right score depending on the optimization of your app.
  • App Radar comes with several templates to reply to reviews.

Mobile Action

Mobile Action is also a superior app store optimization services to use. The primary reason is it has all the necessary keywords that developers require. With SDK intelligence features and comprehensive market data, Mobile Action can take your app to another level. Let us have a look at its other features.

  • Mobile Action is a master in keyword optimization, thanks to its keywords features. These are intelligence, keyword suggestions, monitoring, and tracking competitors keywords.
  • You can also leverage features like market intelligence. It offers information about the number of downloads.
  • It provides ad intelligence to determine the best ad partner for your app.

App Annie

Currently, App Annie is a popular App Store Optimization tool. Trusted by millions, it allows ultimate research and analysis. You can use the data collected and research to build an effective ASO strategy. To find out what does it offer, look at the following features.

  • It offers free app analytics that ensures tracking app performance.
  • You can use this tool to spot your competitive threats using competitive analysis.
  • It allows you to create intelligent ad campaigns, which perform better. After this, you can use App Annie for tracking.

Sensor Tower

Do you want to get insights into the mobile industry? Thankfully, we have Sensor Tower. It is the best ASO tool for finding the top-ranking mobile apps and other details. Let us unveil the exciting features of Sensor Tower.

  • One of its primary features is app intelligence which offers numerous capabilities. You can leverage app analytics, competitive analysis, view and analysis review, and keyword rankings. In addition to this, you can take advantage of localization analysis.
  • Store intelligence is a feature that helps you track the performance and revenue of your app. Also, you can analyze the product of your competitor.
  • It also allows you to use ad intelligence and find the most suitable ad partner for your app.

In Closing

Do you want to rank your app higher on app stores? If yes, competitive analysis and analytical research are crucial. And getting these done is not as easy as it seems. Therefore, we have these ASO tools to improve app visibility, downloads, revenue, audience reach, and more. With an app store optimization solutions experienced in these tools, you can take your business to the next level.

If you are searching for reliable App Store Optimization services for your app, get in touch with SoftProdigy. We house a team of professionals delivering top-notch ASO services for years.


What is App Store Optimization?

App Store Optimization is a process involving certain techniques and strategies to rank your app higher on the app store.

Why do we need an ASO tool?

There are several benefits of using App Store Optimization tools, such as:

  • Better app visibility
  • Increased downloads
  • Higher revenue
  • Enhanced user experience
  • User acquisition cost reduction

Why optimize the app store listing?

By optimizing the app store listing, your app can appear in the search results of most online users.

What is the cost of App Store Optimization?

There is no set price for App Store Optimization because it depends on the specific features and keywords analysis. However, on average, you can expect $1500 per month.

What is the difference between ASO and SEO?

ASO stands for App Store Optimization. It helps improve the online visibility of mobile apps. On the other hand, SEO is a Search Engine Optimization. It is the process of increasing the online ranking of websites.

Is App Store Optimization important for app growth?

Yes, App Store Optimization is crucial to ensure the growth of your mobile app. With millions of apps on the app stores, your app gets subjected to cut-throat competition. Therefore, ASO helps your app to stand out from the crowd.