Magento Development: Trends to Look Out For In the Year 2020

Did you know Magento was developed by the Varien Company, which was owned by students Roy Rubin and Yoav Kutner? Its first version was published on March 31, 2008. Over 25,000 active sites now use Magento and it powers more than 1% of the Internet!

The year 2020 is nearing and it’s time for us to know more than the history or the present of Magento. Here are the top trends to look out for in the year 2020. These trends are going to take Magento development services to the next level in the upcoming year.

If you are planning to start your Ecommerce venture then start reading further!

1. Artificial Intelligence and Chatbots

Artificial Intelligence (AI) and chatbots are significant components of a flourishing e-commerce website. Being an integral part of Ecommerce business, AI and chatbots are sure to go deep into the Magento trends to facilitate the growth of Ecommerce business. AI is also helping marketers to predict the future of business. In 2020, AI and chatbots are going to get stronger and better.

2. Creation of Personalized Experiences

Magento is the seventh most-used CMS worldwide and is the second most-used pure Ecommerce CMS after Shopify. This creates the necessity to create even personalized, unique, creative experiences to the users. The present Magento development trends enable the development of a customer-specific website that promotes discounts and offers to attract users. This will continue in the upcoming year too.

3. Responsive Micro Interactions

Responsive micro interactions provide the first-rate experience to the users. The feel of interacting with a human helps the audience feel more connected and special. These micro interactions are really great to increase customer engagement and increase the conversion rate.

4. Push Notifications

Prioritization of push notifications is making way for businesses to reach their customers at a larger level. Push notifications will hold the same place since by sending push notifications, you don’t have to worry about them being lost in the spam or inbox folders. Magento is an ever-growing platform and will continue to do so.

5. Parallax Scrolling

Parallax scrolling can make your website more attractive and this trend will take over the major part of Magento development services. This trend refers to the website layouts that display the web page’s background at a slower speed than the foreground. It leads to the creation of a 3D effect as users scroll the website.

6. Enhanced Organic Searches

Clever auto-complete tasks, smarter breadcrumbs and filter options can be employed in 2020. Enhancement in customer experience and customer engagement will follow clever organic searches. With the newer Magento development services trends, it will increase sales for your business.


Magento will always hold an important position in this ever-changing world of technology. If you are looking for an Ecommerce web development company then you are at the right place. Flourish your business and boost your sales with SoftProdigy.