Are you using Facebook as a primary source of marketing? If yes, then hiring a Facebook marketing expert with relevant experience is the best bet.
But running a successful Facebook ad campaign is a tricky task. It requires planning and preparation, execution, and monitoring, which consume a lot of time and money. As a result, Facebook ad specialists in India and other regions experience productivity issues. Thanks to advancements, we have Facebook marketing tools that save resources and precious time.
Below, we will discover tools that ensure faster and more affordable Facebook marketing. Almost all reputed Facebook marketing agencies are using these tools in 2022.
So, besides experience and skills, you should consider the tools available to get the job done better before you hire a Facebook marketing expert. Before diving into these tools, let us understand why Facebook is an ideal platform to market your products and services.
- What makes Facebook a perfect online marketing platform in 2022?
The first and foremost reason to invest in Facebook marketing is its whopping number of users. It is the top social media platform for running ad campaigns. The active monthly users of the app are around 2.93 globally. If you miss this opportunity, you might lose potential customers.
Whether you are a Facebook ads expert or a business owner, you should know the updated Facebook marketing statistics. It will give you a clear idea of why Facebook outshines other social media sites. Let’s look at the numbers:
- On average, a user spends 33 minutes per day using Facebook.
- Nearly two-thirds of users depend on Facebook for daily updates and news.
- Around 98.5% of users access Facebook via mobile devices.
- As per a survey, Facebook is a widely used platform for marketing with 93% of marketers.
- Facebook accounts for 25.2% of online ad spending after Google.
Considering these statistics, it makes sense why a considerable number of businesses choose Facebook for marketing. Currently, the platform boasts more than 10 million advertisers. Indeed, Facebook is one of the best mediums to run ad campaigns. But there is one challenge. That is, it serves a cut-throat competition. After all, millions of marketers run ad campaigns.
The best to overcome this hurdle is by being an early bird to release your ad campaign. For example, if your competitor launches their ad first, you will miss the chance to stand out. Besides this, if you are a business owner or FB marketing expert with budget constraints, you can blow thousands of dollars.
But we have the right solution for you, Facebook marketing tools. These can help you save money and time considerably. If you are curious to discover these tools, keep reading.
- Excellent Facebook advertising tools to save money and time
- Facebook Ads Manager
It is an all-in-one tool that gives you access to everything you require for creating an ad. Whether you need information, advice, or guidance as a Facebook ads specialist, it offers all.
With Facebook Ads Manager, you can create as well as manage a Facebook ads campaign. In simple words, it allows you to view, edit, and monitor results. Thus, you do not need any other tool. But you can avail of the benefits of this tool if you use it right. Here is a procedure that Facebook marketing experts use. The steps are:
- Facebook page creation
- Writing copy for the ad
- Identifying the appropriate target audiences
- Establishing your budget
- Monitoring results
Lastly, working with Facebook Ad Manager is hassle-free and convenient.
- Qwaya
Another tool that helps you optimize your Facebook ad and save money and time is Qwaya. Without a doubt, it is an excellent all-in-one Facebook marketing tool. Additionally, it is the first tool equipped with AI.
Qwaya comes with several features that ensure more productivity and less money and time consumption for a Facebook ads expert. These features include:
- Ad scheduling
- A/B testing
- Ad rotation
- Multiple users
- URL builder
- Automated URL tagging
- Ad templates
- Ad organizer
With these features, Qwaya seems the best Facebook marketing tool for businesses. But using it is not an easy feat. Therefore, always hire a Facebook marketing expert experienced in using the necessary tools and technologies.
- AdEspresso
Many Facebook ad specialists make the mistake of juggling with a complicated tool. As a result, they end up wasting their time. But if you want desired results from Facebook marketing, you do not have to use such tools. That is why we have AdEspresso. It is the most intuitive and easiest tool that helps manage and optimize your Facebook ads.
Do you know it takes a few minutes to get started with AdEspresso? The ease of use is because of the many features that you can enjoy. Some of its exceptional features are:
- Powerful analytics tools
- Easily-understood visual analytics
- Personalized dashboards
- Comprehensive metrics
If you ask us to name one tool that meets the needs of all-sized businesses, the answer is AdEspresso.
- Facebook Ad Manager app
Most of you must be thinking that we just explained Facebook Ad Manager. So, what makes Facebook Ad Manager app different? The primary difference is its compatibility with mobile phone devices.
These days, people spend more time using mobile apps than website apps. This is because of the convenience of accessing everything with a few clicks. The company created the Facebook Ad Manager app keeping this trend and the needs of a Facebook marketing expert in mind. But the functionality of this tool is not limited to the mobile experience. It has a lot more to offer, such as:
- Communication
- Updating Facebook profile
- Tracking ad performance
- Creating ads
- Editing budgets and schedules
- Receiving push notifications
If you are a Facebook ads specialist India or a business owner, this tool helps you manage ads from anywhere and anytime.
- Hootsuite Ads
Hootsuite Ads is unquestionably a big name in the Facebook marketing world. Millions of enterprises and FB marketing experts use this multi-channel advertising tool. Why? It ensures seamless ad management while helping you take your marketing to another level. Before you implement this tool, here are the things you need to know about Hootsuite Ads.
- You can create ads as fast as a few clicks.
- It scans your Facebook page automatically. And accordingly, it promotes the best ad to your potential audience.
- It assists you in defining goals for each ad so that you achieve optimal results.
- It has advanced ad management features that help you focus on core tasks.
The conclusion
If you incorporate these tools in your Facebook marketing, you can run winning ads without costing an arm and leg. You can make the best of these tools if you use them properly. Therefore, hire a Facebook ad expert who is well-versed with cutting-edge tools and techniques. Always check their background and skills before signing an agreement. If you are searching for a reputed Facebook marketing expert, your search ends with SoftProdigy. We have years of experience in digital marketing and we offer quality services at a competitive price.
FAQs
- What is Facebook marketing?
Facebook marketing is a method to market your products and service on Facebook. In this, you can use both paid advertisements and organic posts to reach your target audience.
- How much do Facebook ads cost?
On average, Facebook can charge $0.97 per click and $7.19 for 1000 impressions. The good thing is you can set a price limit based on your goals and budget.
- What are the benefits of advertising on Facebook?
If you choose Facebook to market your business, you can enjoy plenty of perks. These are:
- Content promotion
- Wide audience reach
- Remarketing
- Variety of ad formats
- Full-funnel targeting
- Direct traffic to your website