Be it finance, commerce, fitness, or any other industry, the new normal is tech-driven. Thus, businesses have to watch out for the types of new-age technologies that may disrupt the industry for good. Take sports and fitness tech trends, for instance.

From e-textiles to smart wearables, there are some exciting innovations poised to make the future of fitness and sports more accessible and entertaining than ever. That being said, let’s take a deeper look at some defining sports tech trends that are shaping the future.

Sustainability will be on the Agenda:

It’s no hidden fact that climate change is a serious issue. As a result, consumers are becoming more conscious of how their daily choices impact the planet. In fact, more than a third of global consumers are willing to pay for sustainable technologies. So, there is a sudden rise of start-ups in the fitness tech industry, encouraging eco-friendly habits.

For instance, ‘active travel’ reduces the carbon footprint while keeping people fit. Going forward, fitness and tech companies must put climate action high on the business agenda and remain relevant to their target audience.

Artificial Intelligence will Keep on Trending:

Artificial Intelligence isn’t new to the sports and fitness industry. There are already numerous AI-driven tracking apps and platforms like HomeGround that help players and coaches improve game technique and performance with data-driven analytics.

With the widespread use of wearables, the industry is seeing a rise in smart tracking devices beyond a professional context. Businesses are making huge investments to bring AI into home workouts and provide real-time performance tracking via smartphones. Such fitness tech trends are likely to continue with more applications complementing sports and fitness.

Workplace Wellness is likely to become the Norm:

Fitness and tech solutions designed to monitor wellness in the workplace will come to the fore in the future. As employers want to encourage fitness and wellness among their staff, there will be tech being deployed by more organizations – particularly by larger ones.

For example, Gympass is a digital platform that combines fitness apps with gym memberships and classes. It helps employers choose from an array of programs for their staff, allowing them to receive solutions that best fit their specific requirements.

Smart Home-Gym Equipment Selling Could Boom

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Virtual Reality May Change the Workout Experience

With the notable emergence of smart fitness tech, numerous fitness studios are streaming sports like boxing to users who require personalized training. This is where virtual reality (VR) fitness becomes one of the key fitness tech trends, opening up new areas for businesses to help users get in shape.

Virtual reality fitness employs technology to immerse people in a virtual workout environment in which the human body acts as a controller. It is a great way to combat problems like gym boredom and introduce immersive qualities of video games with health benefits. One such platform is Oculus that uses games to motivate you to workout.

In Conclusion

Times are changing fast, and technology is creating significant shifts within the sports and fitness industry. Consumers now have multitudes of options on how they can accomplish mindfulness and wellness. Business and fitness clubs will need to make the relevant changes to allow for these fitness tech trends and stay competitive in the future. What do you say?

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Divya Chakraborty

Divya Chakraborty is the COO and Director at SoftProdigy, driving digital transformation with AI and Agile. She partners with AWS and Azure, empowers teams, and champions innovation for business growth.