Writing a productive Ad Copy is not rocket science. Let’s learn why we believe that.
So, here is a situation! You are a copywriter who is trying to write a winning Ad Copy. As you browse through some examples, you stumble upon a very interesting ad – something you cannot take your eyes off. The words, the puns, and the message – everything is clear, crisp and engaging.
Only powerful ad copy calls for such attention. And here, we will help you learn how you can write one:
Writing Ad Copies
An ad copy can make or break your marketing campaign. However, Ad Copy creation is not an alienated thing, which some can do and others cannot. If you want to create a perfect Ad Copy for PPC marketing, it is crucial to know your customers’ needs and demands. After all, you cannot satisfy your customers if you do not know what they want.
Although a certified Google AdWords expert will help you write the best Ad Copy, it is good to know what it takes to create an influential Ad Copy. Being well-informed can protect you from any future pitfalls. Below, our experts have shared some tips for creating an Ad Copy that can boost your traffic and conversions.
- Incorporate target keywords
If you have written a clear and concise Ad Copy but missed the essential target keywords, then it is a futile effort. Therefore, the first step to write a productive Ad Copy is to incorporate target keywords in the headline and copy.
- Purview reader’s perspective
An Ad Copy should remove the blocks to conversions or purchases. Considering your searcher’s perspective, your Ad Copy should have the information they need to make a mindful decision. The information must have related keyword terms and should be able to deal with the concerns of your potential customers.
- Leverage promotions, statistics, and benefits
The best way to establish credibility among your readers is by using statistics in your headline. It will help boost your click-through rate while increasing conversions. Besides, you can add promotions and benefits to your Ad Copy. They prompt readers to act immediately by creating a sense of urgency. It is a fact no one wants to miss out on offers and deals, especially if they are time-bound.
- Call-to-action (CTA) is a must-have
A good Ad Copy should prompt potential customers to take the next step or finalize the deal or purchase. Customers venture through the Ad copy to make decisions. Therefore, the language used should be easy to follow and prompt readers to take action. Call-To-Action should not be missed at any cost.
- Ad copy should be a precursor to your landing page
Another important tip for writing a good Ad copy is it should represent that the content your landing page is treasuring. An ad copy aims to invite readers to your landing page and further convert the reader to the buyer. If the bounce rate of your landing page is more despite the high click-through rate of your Ad copy, then you should re-write your Ad copy or the content of the landing page immediately. Always remember, an ad copy should be the perfect precursor to its landing page.
- Add emotional triggers to excite decision
The ad copy that you write must excite people to make immediate decisions. The impact of the Ad copy should leave a lasting impression. Use words or phrases that would trigger the emotional quotient of the readers. Emotions prompt readers to make decisions.
These are some tips that we use to create result-driven Ad Copies. In addition to this, you need to make sure your Ad Copy focuses on solving the problems of your audience. It should also be accessible on all devices. The success of writing an impactful Ad Copy also depends on your certified Google AdWords specialist. It means when you hire an AdWords consultant, do homework well before deciding.
If you want to hire a Google AdWords expert with relevant experience and expertise, contact SoftProdigy. We can assure you quality services, from writing to running and analyzing ad campaigns.