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Google has launched a pilot program to allow mobile app developers to advertise their apps on their own in the Google Play store. At the onset, the ads will be made available to advertisers who are running search ads on Google.com already. These will also only show up against the Google Play search results. This… Continue reading Google Testing Mobile App Ads in the Google Play Store
Read MoreThere's no shortage of remarkable ideas, what's missing is the will to execute them.