Marketing a Brand in the Digital Age with Facebook Advertising

While social media played a vital role for businesses ever since it came into existence, the year 2020 has seen an increased reliance on digital and social media marketing activities by every brand.Businesses as well as consumers are becoming more and more creative with the way they use social media.

With the baby-boomers generation also getting on board with and learning to use social media not only to keep in touch close ones, but also to catch trends and to shop, brand owners are revisiting their social media strategies to target a wider spectrum of audience.

Facebook remains the most popular social media network with majority of followers, which is why Facebook marketing companies centre all the marketing activities around it. Facebook advertising experts are working on newer methods to build brands and generating cold, hard sales.

Just as with SEO, brands need to analyze and figure out what they want to accomplish when they hire Facebook advertising experts from the outset of the social media marketing campaigns. The goals set by the business largely determine how they need to approach everything going forward.

Facebook advertising is a brilliant idea for brands to increase their reach and improve the sales figures. This has been especially true for the year 2020, and is sure to remain so in 2021 as well. If Facebook has not been a part of your brand marketing strategy so far, here’s why you need to convert as soon as possible:

• Amount of Time Spent on Facebook

People are spending more and more time on Facebook – according to the latest numbers released by the company. This could be because people are replacing socialising with digital socialising in 2020. This trend is projected to stay the same for the next few years as well. With increased screen time, the chances of catching the eye of your customers are better online than through physical advertising.

• Over 1 Billion Users

In August 2020, Mark Zuckerberg announced that Facebook had achieved a major milestone – more than 1 billion users logged into Facebook in a single day. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit the site via mobile. A brand can process this information as – a large number of its potential customers check their Facebook accounts every day. This gives brands a significant opportunity in terms of reaching out to them and catching their eye.

• The Power of Facebook Advertising

Organic reach of Facebook is almost non-existent now-a-days. Businesses need to hire Facebook advertising companies to develop a brand strategy that will work for them and help them accomplish the set goals. Facebook advertising is an inexpensive way of helping customers discover your business.

• Extremely Scalable Content Promotion

Facebook advertisement is an excellent way to amplify content created by a brand. Facebook also has a host of influencers in every field that can help take a brand’s content forward. Customers usually discover content by a brand through social media channels, as opposed to their website or blog. It is possible to increase the organic reach of a brand to make it reach a wider audience. All of this snowballs into better engagement with the brand.

• Targeted Marketing

Businesses are able to target users through Facebook ads by location, demographics, age, gender, interests, behaviour, connections, and much more. It is specific, and effectively targets motivated segments of a business’s audience with some intrinsic and powerful ad targeting options to. The following ways are employed to target the right audience for a brand.

1. Tap into recent purchase behaviour
2. Life event targeting
3. Use custom audiences to nurture leads and build loyalty.
4. Convert look-alike audience that has similar patterns as target audience
5. Explore layer targeting options

• Remarketing

Remarketing is a technology by which potential customers are shown ads based on their recent search history. They are also shown specific ads of a business after they visited their website, used their app, or filled their email address in the website. Through remarketing, you can show ads for your business to people after they have visited your website, used your mobile app, or have given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google. Facebook facilitates remarketing initiatives of brands and helps them convert interested customers.

• Effective Tools that Help Make Managing Ads Simpler

Facebook provides a number of tools that make marketing brands and managing paid adverts much simpler for business owners. This works especially well for small businesses that do not wish to hire a special team to manage their marketing activities on social media. These tools are easy to pick up for new business owners, and give a clear picture of how well or not the ad strategy of a brand is performing.

• Call Buttons for Better Capture of Leads

Call buttons have completely replaced the way old-school desktop search conversion funnel worked. Facebook, with its over 1 billion strong user base, presents a huge opportunity in terms of capturing leads from the advertisements in the mobile app. The call to action buttons that take users directly to a landing page or help complete a transaction there and then are much better converters of traffic than website clicks.

For a business, it is as simple as a prospective client seeing an ad, clicking on the ‘buy now’ button or on the ‘call’ button, and the lead being captured. Facebook has helped reduce the steps between viewing a product and making payment to purchase it, which in turn has helped brands get more sales.

If there is one positive thing that has come from this past year, it’s that social media may have become what it was set out to be. People are longing for ways to make a connection.

Facebook has helped customers become more involved in a brand’s story, and make an emotional investment in the business. As we step into 2021, this trend is here to stay and will greatly impact the direction which business marketing takes in future.

Summary: Facebook remains the undisputed champion in the digital marketing sphere with over a billion people trusting it as a source of information and as a place for trend spotting. As social media becomes bigger than what it was before 2020, brands need to rethink their Facebook marketing strategy to capture better leads.