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How Digital Transformation Is Changing the Game of Businesses
Digital transformation is much beyond the bounds of ‘marketing’ for businesses. Digital marketing is, in fact, a small part of the whole Digital Transformation concept. Now, for starters, let’s first clarify what digital transformation actually is! Digital Transformation Digital transformation for a business includes marketing, sales, services, internal operations, products, and what not! In all,… Continue reading How Digital Transformation Is Changing the Game of Businesses
Read MoreB2B Marketing Slack Hacks
Every business firm has a different strategy of marketing, where the term ‘marketing’ refers to popularizing itself amongst the public and also competitors. At times, in business, competitors can lead you to the road of success. This implies that every business firm is not just there to cater to the needs of the public, but… Continue reading B2B Marketing Slack Hacks
Read MoreBing Ads also Bid Adieu to Phone Numbers in PPC Ad Copy
The free phone call wave is nearing extinction for PPC advertisers and from now on, they will have to bank upon call or location extensions to display phone numbers. A precedent to this was Google that stopped permitting advertisers long back in April 2013 to display their phone numbers in their AdWords ad copy. Now,… Continue reading Bing Ads also Bid Adieu to Phone Numbers in PPC Ad Copy
Read MoreGoogle Introduces Call-Only Campaigns for AdWords
With a more useful and revenue generating advantage for businesses who try to reach customers online, Google has come forth launching a new call-only campaign for AdWords. The move will allow businesses to target customers by sharing the business description and contact number along with a prompt call button on the page that shows the… Continue reading Google Introduces Call-Only Campaigns for AdWords
Read MoreGoogle Now Encourages Crawling & Indexing Locale-Adaptive Web Pages
Certain web pages change their content based on the IP origin or language settings. These web-pages are known as locale-adaptive web pages. Some businesses serve audience from various locations, countries and cultures. Serving different ethnics and cultural background demands a certain level of flexibility in terms of content. For instance, a person who is native… Continue reading Google Now Encourages Crawling & Indexing Locale-Adaptive Web Pages
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