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Google AdWords: 5 Mistakes that can break the Bank for You

Posted on by Preetika Thakur
Insight into costly Google AdWords mistakes.
“Mistakes help you learn and grow,” we are all familiar with this phrase. However, it is only true to limited scenarios. Mistakes are acceptable to a certain extent but not at the cost of losing m...
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How to Choose the Best Ad Platform? Bing Ads vs. Google Ads

Posted on by Preetika Thakur
Choosing the right ad platform between Bing and Google
If Google Ads are the king of Pay-Per-Click, Bing Ads are not less. After all, they have support from Microsoft, a tech giant. The total spent on Bing Ads (also known as Microsoft Ads) was $7.8 billio...
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App Store Optimization vs. Search Engine Optimization: Are they Related?

Posted on by Preetika Thakur
App Store Optimization vs. Search Engine Optimization: Are they Related?
The terms App Store Optimization (ASO) and Search Engine Optimization (SEO) are self-explanatory. The former is for apps, and the latter one is for the web. While they deal with different segments of ...
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Google Ads: An Ultimate Solution to Boost Your Business Growth

Posted on by Preetika Thakur
Invest in Google Ads to take your business a ladder up
Google is a widely used search engine platform, with nearly 3.5 billion searches in a day. It means this platform helps you promote your product and services to the right audience. After all, everyone...
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The Benefits of Using Google AdWords to Grow Your Business

Posted on by Preetika Thakur
oogle AdWords contributes in the marketing success of any business
Every second, there are about 2.3 million searches performed on Google by people all over the world. A significant portion of the search results is taken up by Google ads. Google ads is proving to be ...
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Google Ad Strategies to Drive up Holiday Sales

Posted on by Preetika Thakur
Managing Google Ad campaigns during the Holiday Season
Planning months ahead for the holiday might sound like you’re jumping the gun in normal circumstances, but to marketers and certified Google AdWords specialists, planning holiday campaigns much in a...
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Working in Pandemic: A Look into Project Management and Deliveries at SoftProdigy

Posted on by Preetika Thakur
How SoftProdigy Managed work During the Pandemic
Conventional resilience was not enough for businesses to survive the pandemic. It must be clear by now that organizations that resist changing either suffered a significant loss or are left inoperable...
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