App Marketing? 5 Ways to Generate High ROI by ASO

There are more than five million mobile apps in the major app stores. The number is huge and getting your app discovered is one of the biggest issues mobile app publishers are facing today.

If you are also looking for ways to market your business application, there are a few things to understand. The process of app marketing is evolving with every passing year. So, formulating new strategies in the development phase is vital as it will make an app visible to the users.

Opting for app store optimization services is the most trustworthy and promising way to make your business application searchable and visible to the target prospects.

What is App Store Optimization?

It is the process of optimizing mobile applications to rank higher in an App store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

But, why it is so important?

According to Forrester- “63 percent of apps are discovered through app store searches. This makes search in the app store, the most used method for discovering and downloading new apps.”

Recently, at Google I/O, Ankit Jain reported- “For the average app, search actually makes up the vast majority of installs.”

In simpler words, it means- ‘If you are not using ASO to increase app’s search ranking, you are missing out on the largest discovery channel available to your app.’

If we see the facts- in just three years, the figures rose from 1.75 million apps in the App Store and 2 million in Google Play Store to 5.8 million apps in both the platforms.

Getting in touch with a trusted App Store Optimization company will help you craft a perfect marketing plan for your app.

Here are a few efficient ways to app marketing that will help generate high ROI by app store optimization-


The very first thing to know is what users are searching for? To make an application discoverable, the creators should first know who their target audience is and what they are searching for? Yes, you will need to know the terms that users are using to search- may be what a user types in their search bars is completely different from what you think.


It is quite similar to SEO. By using tools such as SensorTower and App Annie, your app page should contain relevant keywords that will lead the potential users to your application. So, you need to choose keywords wisely.

App name

It is not just finding a unique name for your app, you will need to include relevant keywords within your title. According to a study conducted by TUNE, “top 25 ranking positions were examined and it was found that apps with a relevant keyword in their title ranked, on average, 10.3% higher than apps without a title keyword.”

Your app title can be up to 255 characters long which allow you to insert keywords. However, it is important to keep the app name short and easy to remember.


As per a trusted app store optimization agency- though the keyword-rich content is important for app ranking, one shouldn’t forget that the reader is human and stuffing keywords is not a good option. So, write a simple, compelling and easy to understand description.

Include screenshots and videos

Screenshots and videos do not have a direct effect on search rankings but they do drive downloads. As you know visuals are more attractive to the human eye than text and images convey a lot about the product and bring the text to life.

So, include screenshots and videos that will illustrate your application in a more precise way, thus increasing downloads.

App Store Optimization is crucial for your app’s success and it is an ongoing process that needs continuous improvements and modifications.

Adhere to the above-mentioned tips and create a result-oriented app marketing plan that helps generate a high ROI.