8 Best Practices to Speed up Your Magento 2 Website

The exercise of migrating from Magento to Magento 2 has become more common than ever. We have seen numerous companies migrate, including the top brands, to Magento 2. The primary reason for this shift is the unavailability of support for Magento.  

Whether you want to migrate to Magento 2 or plan to build a Magento 2 website from scratch, hire certified Magento developers in India. Before getting involved in the process, you should know how to speed up your Magento 2 website. It is the prime concern of businesses migrating to Magento 2. 

Often, when people finish the migration, they experience significantly slow website loading speed. It affects their user experience, which ends up in less traffic and sales. But it does not happen to everyone. When you shift your website to Magento 2, you may not face performance and speed issues. It is wise to stay informed so that you know what to expect if such situations arise. 

Without wasting further time, let us explore tips to speed up your Magento 2 website. You can use these practices to speed up both mobile and desktop websites. 

1. Time to First Byte Optimization 

Optimizing the Time to First Byte (TTFB) is the first and foremost way to do Magento 2 speed optimization. But what is TTFB in the first place? It refers to the time your user’s browser takes to download the HTML. 

At this time, many online users would see only a black screen. The backend is rendering the HTML out and making preparations to display it to the user’s browser. After this, other files will get loaded on the website, including the images, JavaScript, and CSS files. 

Optimizing TTFB is the best way to speed up Magento 2 website. But if your website is more customized, the more will be the code build up. As a result, your website will take longer to load. For this reason, it is advisable to inspect the Magento codebase for better TTFB optimization. When you hire a Magento developer in India, they should be well-versed with the associated tools. 

2. Avoid using JS bundling 

When it comes to JavaScript bundling, it is a process of grouping up separate files to limit HTTP requests to load a page. It means fewer files translate into reduced HTTP requests. Hence, the webpage will take less time to load. 

It might sound like an effective fix to the slow loading speed of a website. But it has downsides as well. For example, when you group your files using JavaScript bundling. In the end, you will have large JS files, which can adversely affect the speed and performance of your Magento 2 site. 

3. Leverage ElasticSearch 

Released in 2010, ElasticSearch quickly became a popular search engine. After all, it has made searching for products convenient than ever. The best thing is ElasticSearch is available as a built-in extension for Magento websites. Some use cases of this search engine are full-text search, log analytics, security intelligence, operational intelligence, etc. 

If you incorporate ElasticSearch into your website, your customers can search for products in no time. It will improve their user experience, which may lead to a better conversion rate and more sales.

4. Use a Content Delivery Network Plan 

A content delivery network or CDN allows transferring static content with the help of a regional servers group. With these servers, you can ensure faster delivery of online content to your users. Thus, they do not have to wait longer to access images, HTML pages, and JS/CSS files. 

Using a content delivery network plan is more beneficial if your business has an international user base. You can provide your customer with fast delivery of content regardless of their location. But to do so, you need to spread servers across different parts of the globe. 

5. Consider Varnish 

Another way to speed up your Magento 2 website is by setting up Varnish. Some define it as a program that caches content, whereas others consider it an HTTP accelerator. But the reason why you should use Varnish is its ability to store files in the memory. It further reduces the response time of your Magento 2 website, and it will load faster. 

6. CSS delivery optimization 

Without a doubt, CSS is an essential component of your Magento website. After all, the appearance of your website will ultimately depend on this programming language. If your browser takes longer to load your CSS, your users will see only a blank screen. More waiting time will lead to the potential loss of website traffic. 

If you want your website to load faster, you should consider CSS delivery optimization on your site. With this, the blank screen will go away quickly. Hence, the website will load as fast as possible. 

7. Reconsider your hosting plan 

If you want your Magento website to load faster, a cheap hosting plan is a big no-no. If you hire certified Magento developers in India, they will advise you to invest in a good hosting plan. 

Cheap hosting plans offer limited space. When it comes to Magento, it needs plenty of space to meet the needs and demands of your website. Having a cheap hosting plan means you already have a website with a significantly slow loading time. Once your website traffic starts to increase, it will further affect the loading time. Therefore, if you have a low-quality hosting plan, it is time to reconsider it. 

8. Lower page weight 

The page weight is the space files take in a webpage. Several studies suggest that as compared to a desktop, mobile devices take more time to download a webpage. Therefore, it is advisable to lower the weight of a webpage. For example, you can optimize images, manage above-the-fold content, set GZIP compression, and many more. 

In closing 

These are some ways you can optimize the speed of your Magento 2 website. Therefore, your users can access your website without delays. It will improve their user experience and result in more traffic and a better conversion rate. However, when you hire a Magento developer in India, they must know how to improve your website speed and performance. 

If you want to hire certified Magento developers in India, get in touch with SoftProdigy. We house a team of developers with years of experience, expertise, and in-depth knowledge in the field.